IBM Unica Interact Online Training Ecorptrainings

IBM Unica Interact Online Training Ecorptrainings in Hyderabad in India.

IBM Unica Interact Allows marketers to personalize in real time the experience of customers interacting with websites, call centers and other inbound marketing channels. Unica Interact uses powerful, behavioral targeting analytics and marketer-defined business logic to deliver the optimal marketing message in each channel. Combined with IBM Unica Campaign, it enables inbound and outbound marketing to be coordinate into a single strategy for building customer relationships, using a single technology platform.

Course Content
Understanding Unica Interact
Understanding Unica Interact
Unica Interact architecture
Unica Campaign key concepts
About Unica Campaign
Audience levels
Campaigns
Cells
Flowcharts
Offers
Sessions
Unica Interact key concepts
Design environment
Interactive channels
Interactive flowcharts
Interaction points
Events
Profiles
Runtime environment.
Runtime sessions
Smart segments
Touchpoints
Treatment rules
Unica Interact API
Zones
Working with Unica Interact
Unica Interact users
Unica Interact workflow
Planning your Unica Interact implementation
Configuring your interaction
Design environment
About the Unica Interact AP
Task 1:Create an interactive channel
Working with interactive channels
The maximum number of times to show an offer
To create an interactive channel
About mapping tables
To map the profile table for an interactive channel
To map dimension tables for an interactive channel
Map Profile Tables for Audience Level wizard
Interactive channel summary tabs
Task 2: Create zones and interaction points
Working with zones
To add a zone
Working with interaction points
To add an interaction point
Interaction point reference
Task 3: Create categories and events
Working with categories
To add a category
Working with events
To add an event
Event reference
Task 4: Create smart segments
Working with smart segments
Create a session
Define an interactive flowchart
Task 5: Define offers
To create offer templates for Unica Interact
Task 6: Create treatment rules
Working with treatment rules
Offer eligibility
Marketing score
Treatment rule advanced options
Working with the interaction strategy tab
To create an interaction strategy tab
To add a treatment rule
To add advanced options
Treatment rule advanced option expressions
To enable and disable treatment rules
To delete treatment rules
About deploying interaction strategy tabs
To mark an interaction strategy tab for deployment
To cancel a deployment request
To mark an interaction strategy tab for undeployment
Interaction strategy reference
Task 7: (Optional) Assign target and control cells
To override cell codes
Task 8: Deploy the Unica Interact configuration
Task 6: Create treatment rules
Working with treatment rules
Offer eligibility
Marketing score
Treatment rule advanced options
Working with the interaction strategy tab
To create an interaction strategy tab
To add a treatment rule
To add advanced options
Treatment rule advanced option expressions
To enable and disable treatment rules
To delete treatment rules
About deploying interaction strategy tabs
To mark an interaction strategy tab for deployment
To cancel a deployment request
To mark an interaction strategy tab for undeployment
Interaction strategy reference
Task 7: (Optional) Assign target and control cells
To override cell codes
Task 8: Deploy the Unica Interact configuration
Interactive flowcharts
About interactive flowcharts
Building interactive flowcharts
To create interactive flowcharts
Interactive flowcharts and data sources
About the Interaction process
About the Decision process
About the PopulateSeg process
About the Sample process in interactive flowcharts
About the Select process in interactive flowcharts
About the Snapshot process in interactive flowcharts
Understanding interactive flowchart test runs
About deploying interactive flowcharts
Deploying to runtime servers
Understanding deployment
Understanding runtime servers
Deployment and delete
Interactive flowcharts and data sources
To deploy to the production runtime server group
To deploy to a test server group
To undeploy
Unica Interact reporting
About Unica Interact reporting
Unica Interact reports data
To create interactive flowcharts
Unica Interact 8.0.0 Reports and Reporting Schemas
Viewing Unica Interact reports
About the Interaction Point Performance report portlet
Filtering reports