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Magento is an open source e-commerce web application that was launched on March 31, 2008 under the name Bento. Magento is a content management system (CMS) based on PHP and MySQL for web hosting service, which was built using parts of the Zend Framework.It provides full support for object-oriented programming and Model-View-Controller (MVC) architecture. Magento also uses the entity-attribute-value (EAV) database model to store data.