SEO Online Training Ecorptrainings in Hyderabad in India

SEO:Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

SEM:Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times define SEM as the practice of buying paid search listings, different from SEO which seeks to obtain better free search listings.

Course Content
Part I [Web & Search Engines]
Introduction Internet Marketing / SEM
Need of Search Engines and IM (internet marketing)
How Search Engine Works?
Development of our own Search Engine
Caching, Crawling & Indexing
earch Engine History
Hack with Google (Google Commands)
Creating our own web site/Portal
Domain Name Registration
Web Hosting & SEO
Working of Robots
How does .htaccess works?
HTTP Headers
Real Time & Automated Visitors
Google Algorithms
Google Updates
Google Terms
Let's make our browser Search Engine Informative
Part II [Analysis & Optimization]
Analysis (Website & Competitor)
Keyword Analysis & Research
How to make a SEO Plan?
Content Optimization
Search Engine Optimization
On-Page Optimization
Off-Page Optimization
Social Media Optimization
White Hat/Grey Hat/Black Hat
Part III [Google Tools]
Google Analytics
Google Web Master Central
SEO Tools
Part IV [Google AdwordsPPC]
Introduction to Search Engine Marketing & Google Adwords
Basics of PPC Advertising
Google Ad words Terminology
Google Ad words Features
Google Ad words Benefits
Account Setup
Ad Creation
Defining Bidding Strategies
Tracking Ad Performance
Google Desktop Adwords Editor
Part V [Core Internet/Online Marketing]
Direct Marketing, Interactive Marketing, Online Marketing : The Difference
ABC of Online Marketing & Other Marketing Strategies
10'Cs of Marketing
How to plan an On-line Marketing Campaign : Media Planer Overview
Internet Marketing Basics
Web Analytics
Analytic Mind thinks?
How to track Campaigns?
Campaign Tracking Tools
Google Analytics
E-Mail Marketing
Campaign Planning
Identify E-Mail IDs for your e-mail marketing campaigns
Tools help in Identifying E-Mail ids
How to Collect E-mails in legal way?
Campaign to collect E-Mail
E-Mail Marketing for Customer Acquisition , Retention & Tracking
Legalities behind E-Mail Marketing
Online Advertising
Online Media Research & Planning
Role of Media Planner
Viral Marketing
Multi Channel Marketing
Design & Creativity Impact on Viral Marketing
How to design viral?
Affiliate Marketing
How to write Content?
Press Release Distribution
Public Comment Sites
News Letters Distribution
Social Media Marketing
Social Book Marking
Digging & Furling
RSS Feeding