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Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies network with journalists, bloggers and influencers and send online press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO).

Digital PR is, in the words of Google s Search Advocate John Mueller, probably more critical than technical SEO. Yes, he said it and at Exposure Ninja, we know from experience that digital PR gets massive results, especially when it s paired with a strong SEO game plan.