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It includes RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. It is similar to search engine optimization in which the goal is to generate traffic and awareness for a website.
Social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
Includes rewriting of website content to achieve a higher ranking in search engine results pages or use pay per click listings.
Four categories of used to optimize websites through search engine marketing.

1.Keyword research and analysis.
2.Website saturation and popularity
3.Back end tools
4.Who is tools
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