How do you define graphic design?

Graphic design is both a process and an artifact—software
and hardware. Communications
design involves serious cerebral activity,
including research, analysis, conceptualizing,
and planning. All this rational activity must be
translated through the designer’s personal
talent, intuition, experience, and a scientifically
indescribable connection between body and
brain. In that mysterious mix, original expressions
are born which bring the design brief to
life and resonate with the audience. These
expressions take eloquent form in the tangible
artifacts that we see in museums and design
exhibitions, including posters, books, brochures,
and many other graphic media, and also in
nonphysical communications in the digital
realm. At the end of the day, it is the audience’s
interaction with the graphic message, and their
response, that really counts.

www.fuvision.com
www.fucraft.com
www.fuanimedia.com

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