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WEBDESIGNING ELEMENTS

Element #1: Unique Typography

We discussed the value of typography in our post about web design trends, but let's review its value again.

Most companies have a particular family, style, and size of a font, or typography, that they used that helps their customers immediately identify them versus their competitors. In recent years the selection of fonts that they can use on their website has grown. Designers can have a broader selection of fonts to choose from on their websites.

The New Yorker's typography is recognized by consumers around the world because of its unique style and appearance.

Element #2: Flat Design

Flat design is known for its simplistic appearance. Instead of using three-dimensional effects and other design techniques, flat designs use simple illustrations that typically have bright colors.

Let's take Wistia's website for example. As you can see, there is a minimalistic look to it that focuses on the content instead of the design. However, the flat design makes the site look clean and slick.

Element #3: Hover Effects

Hover effects help you identify where you are on a page. When you place your cursor over a part of a website that has a hover effect, it usually changes colors or highlights letting you know where you are looking.

Let's take a look at an example with the AmeriFirst Home Mortgage website. When you scroll over the navigation bar or even some of the buttons below, the different buttons change colors letting you know where you are on the site. In this case, when I put my cursor over "Buying a Home," it changed to a lighter color.

Element #4: Scroll to Page Sections

Some websites have a feature where you click a link and it brings you to a different part of the page. For instance, UrbanBound uses this technique on their website. Let's take a look.

The navigation on UrbandBound's website links to the most important information that they want their website visitors to look at. Let's say you are interested in their success stories. When you click that link, it slowly scrolls you down to the section of the page that discusses success stories.


When you are on the Success Stories part of the page, it also highlights the text in the navigation so that you know where you are. It also keeps the navigation the same so you have the option to scroll to other parts of the page.


Element #5: Giant Product Images

You may have noticed that many B2B websites are starting to display large product images on their sites to highlight different features or parts of their product. This element is another important design tactic that we are seeing more and more.

Let's take a look at HubSpot's product page on the Content Optimization System (COS) for instance. As you can see in the three examples below, there are large images of different parts of the product on this page. The images are also responsive which is important for viewers coming from different devices. We'll go over the importance of responsiveness in a later element.

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