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4. jQuery makes animated applications just like Flash
Flash developers are not cheap. Developing in Flash requires a huge learning curve; for the average developer, it can take years of practice to be able to create the movie-like creations that made Flash famous. On the other hand, jQuery is free and requires only the knowledge of JavaScript and HTML.
Let's say you can afford your software and your Flash developer. He or she still has to code for browsers and platforms that don't support Flash and for audiences that will not be able to view your Flash content. This is one of the biggest drawbacks of building a Flash-only website -- and one of the biggest advantages of building in HTML5.
Meanwhile, jQuery uses a combination of CSS, HTML, JavaScript, and AJAX. These are all markup-based technologies that are meant to work well together. This means you can apply an optimization strategy to your site without having to make special adjustments for technologies like Flash. Bottom line: You can achieve great-looking effects that will keep your audience engaged.
For interesting examples of the kind of animation that can be achieved using HTML5 and jQuery, check out the boostinspiration.com feature HTML5 Websites: 10 Flash-killing examples.
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