ANNAMALAI MBA MARKETING 2021 ASSIGNMENTS 9967480770

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MBA MARKETING MANAGEMENT I YEAR
1.1 PRINCIPLES OF MANAGEMENT
1. Take any country with which you are familiar and discuss how a factor in the educational environment imparts on managing an enterprise.
2. Choose the organization where matrix type of departmentation is appropriate? Compare the pros and cons of this type over the others.
3. "A misconceived and incapable leader may take his followers to dangers of life". Explain the statement. Describe the qualities and trait of any two successful, Entrepreneurs in India.
4. The job of the supervisor is many more difficult than that of higher level managers . Examine the major responsibilities of a supervisor in an agro based Industry.

1.2 MARKETING MANAGEMENT
1. What kinds of sales promotion techniques are available for laptop computers? Based on the schemes available in the market, suggest a suitable scheme for a company planning to launch a Laptop.
2. How do marketers disaggregate a market into a number of sub-markets/District sub-units of buyers What are the constraints a marketer will face to a homogeneous market Explain?
3. Do you think the market segmentation criteria bring market opportunities to product marketer? If so, identify them. Also identify some leading brands currently positioned for women in these segments. Can you think of few for your own innovative product concepts targeted at these segments?
4. In today s India the growth of online marketing is going with upward trend. Discuss the pros. & cons. Which segment of consumers and what kind of products dominates online marketing?

1.3 FINANCIAL MANAGEMENT
1. Due to over capitalization the company may collapse which would certainly affect its employees, society, consumers and its shareholders. What remedies you would suggest? Give suitable examples.
2. Assume that you are a financial manager of medium sized company. Explore the possibilities of generating the different sources of capital at fair rate.
3. The contention that dividends have an impact on the share price has been characterized as the bird-in-the hand argument. Explain the essential of this argument. Why this argument is considered fallacious?
4. Identify the macro factors which are prevailing in the global economy, leading to mergers and acquisitions.

1.4 OPERATIONS MANAGEMENT
1. Discuss the various inventory models used in industries. Do you think JIT inventory is successful in India? Explain.
2. How an MRP system does helps management, monitor the performance of the inventory system? Give a specific example of what the system does to direct management s attention to problem areas?
3. Bring out the arguments for and against 'make' or 'buy' decisions. How is the problem of make-or-buy resolved? Explain this by considering a bike manufacturing company.
4. Discuss the functions of purchasing department in an Industry. Explain some methods of purchasing commonly adopted in an Industrial Purchasing. Why should the purchasing documents be legally sound?

1.5 HUMAN RESOURCE MANAGEMENT
1. Design a process for promoting internal candidates. How does the process differ from the one used for selecting external applicants?
2. Explain the principles of disciplining employees. What are the consequences of enforcing discipline without prior information?
3. As a frontline supervisor, what indicators would you need in order to decide whether a low-performing subordinate was a selection mistake are merely needs training? Illustrate this dilemma with suitable examples.
4. A growing number of employees are reluctant to accept overseas assignments. Why do they refuse? What benefits and services would you offer to them to accept such transfer?

1.6 STATISTICS FOR MANAGERS
1. a) Write clearly the relationship between binomial Poisson distribution.
b) Five hundred television sets are inspected as they come off the production line and the number of defects per set is reordered below:
No. of defects : 0 1 2 3 4
No. of Television:368 72 52 7 1
Estimate the average number of defects per set and the expected frequencies assuming Poisson distribution.
2. There is a general belief that high income families send their children to government school. For this, 1000 families were selected in a city and the following results were obtained.
Income Public school Government school Total
Low 100 200 300
High 500 200 700
Total 600 400 1000
Use chi-square test to determine whether income level and the type of schooling are associated.
3. From the following data
X 25 22 28 26 35 20 22 40 20 18
Y 18 15 20 17 22 14 16 21 15 14
a) Calculate regression equation X on Y and Y on X.
b) Estimate X when Y = 20
c) Estimate Y when X=20
d) Calculate Karl Pearson's coefficient of correlation
e) Check whether Regression line is a good fit.
4. Define the inverse of a matrix. Solve the following system of equations using matrix inversion method.
2x + 4y + 2z = 12
5x 2y + 6z = 07
3x + 3y 4z = 5

1.7 MANAGERIAL COMMUNICATION
1. Elaborate on the merits and demerits of using technology in business communication.
2. Body language is one of the ways to communicate to the employees down the line Do you consider that it is effective? Explain.
3. The President of the company has asked for a study of the employee's attitude over company's personnel policies. Write a research proposal on the specific topic of your choice.
4. You have recently joined a branch of a company as its manager. Write a report to the head office on the defects in the routine work of the branch. Also, suggest remedies for those defects.

1.8 ADVERTISING AND SALES PROMOTION
1. Discuss the various types of advertising media and explain their characteristics. Explain with suitable examples.
2. Persuasive advertising is the most obvious kind of advertising- Do you agree? Elaborate the reasons.
3. Trace and explicate an activity which is having capability to complement and supplement the functions of marketing.
4. Briefly discuss the top five advertising agencies in India and how do they function?

MBA MARKETING MANAGEMENT II YEAR
2.1 PRODUCT AND SERVICES MARKETING
1. Do you feel that consumers are satisfied with the quality of after sales services available to consumer goods such as refrigerators, TV-sets, air-conditioners and so on in India? Discuss.
2. Examine the product life cycle of personal computers in the Indian Market, and trace the various marketing strategies followed by firms at different stages.
3. Flexible pricing seems much more prevalent in Marketing of services than in the marketing of goods Do you agree? Explain.
4. Branding is a hot topic in board rooms around the world, because most of the CEO's recognize that a strong brand is powerful driver. In this context discuss about they key elements that contribute to brand equity? Discuss this concept with reference to TATA and CavinKare

2.2 MARKETING RESEARCH
1. A descriptive research design is formal and rigid whereas exploratory research design is informal and flexible. Explain this statement by using Indian examples.
2. Do you agree that data obtained through experiments are more valid and reliable than through surveys and observations? Why or why not? Explain.
3. Prepare a questionnaire for studying the marketability of a hypothetical consumer product.
4. Sampling error is an inherent part of the sampling process; it cannot be eliminated. What do you think about this statement? Do you agree or Disagree? Explain.

2.3 CONSUMER BEHAVIOUR
1. How can marketers use measures recognition and recall to study the extent of consumer learning?
2. Analyse and assess the consumer decision making process and bring out the impediments while buying a high priced car like- Mercedes Benz, Rolls Royce, etc.
3. The advertising manager of a company wants to know, how many people actually view and understand the advertising message of a commercial that the company plans to place on a prime-time network television program. How can the advertising manager obtain valid information regarding the viewing and understanding of the company's commercial?
4. How are attitudes formed? Can consumer attitude be changed? Explain with examples.

2.4 RURAL MARKETING
1. Rural Marketing is the real marketing Do you agree or disagree. Substantiate your views.
2. Explain the various changes which are required to be made in the promotional strategy of a company for successfully promoting a product in rural markets
3. Going rural is the need of the hour . Keeping this statement into account, suggest the various roadblocks which the marketers have to overcome in order to successfully launch their product in rural markets.
4. Universe is depending on Rural Marketing . Do you agree or disagree. Justify your views?

2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Some people opine that a middleman increases the cost of marketing, while others praise it as it adds value to the product. How would you reconcile these two opposite views?
2. If your firm is considering changing the shape of certain territories, what actions would you take to lessen the protests of the sales force who may be upset about this type of change?
3. How sales target are fixed by companies? Discuss about the application of sales forecasting techniques in fixing the target. Do you feel that fixing sales target is useful? Give reasons.
4. What are the different channels available for distribution? How do you select a right channel? Suggest suitable channel for the following products.

2.6 STRATEGIC MANAGEMENT
1. What are the six sigma strategies? Is this strategies has suitable to all the organization? If yes explain briefly If no justify your answer.
2. A leading steel company approaches you for strategies formulation and implementation in the changing environment. Suggest them a combination of strategies for productivity improvement (Make necessary assumptions).
3. Consider the shampoo market in India. Prepare a table showing the differences between the strategies adopted by top 5 brands. Explain each point.
4. Differentiate between competitive advantage of a country and a corporate. Discuss how this can help a firm to win over competition and grab more market share.

2.7.1 E-COMMERCE
1. What type of electronic payment systems is required in E-Commerce? Why are there different types of payment systems? Explain the necessary characteristics of each type of payment system and give an example of each where it is used.
2. Describe the current e-commerce scenario in India and explain the future prospect of e-commerce
3. Take an example of any two e-commerce companies in India providing high end e-commerce solutions and describe how they established customer confidence, trust and ensured privacy and security of the e-commerce transactions.
4. What is meant by Home entertainment? How it is related to E-Commerce and explains the size of the Home Entertainment Market?

2.7.2 BUSINESS RESEARCH METHODS
1. Why do business organizations need research? A company, faced with the problem of increasing rate of work force turnover, wants you to conduct a research on this problem. Prepare a blueprint on the research process, you will follow.
2. "Research is much concerned with proper fact finding, analysis and evaluation". Do you agree with this statement? Give reasons in support of your answer.
3. Whenever possible, it is advisable to use instruments that have already been developed and repeatedly used in published studies, rather than develop our own instruments for our studies - Do you agree? Discuss the reasons for your answer
4. "Every data collection method has its own built-in biases. Therefore, resorting to multi-methods of data collection is only going to compound the biases", How would you critique this statement?

GET SOLVED ASSIGNMENTS AT NOMINAL COST
VISIT WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at [email protected]
WHATS APP: 9967480770
CALL US ON: 7506193173

ANNAMALAI MBA ASSIGNMENTS 2020-21
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