Large organizations where there are many people working clos

SVKM s NMIMS Deemed to be University s Mumbai Campus is conveniently located at JVPD Scheme, close to the Domestic and International Terminals of the airport in the financial and commercial capital of the country, Mumbai. It has 11 Schools and 1 center of excellence (viz. IIPS) in its ambit with each School operating like an independent business unit and having its separate infrastructure.

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Internal Assignment Applicable for December 2018 Examination
SEMESTER 1

Business Communication and Etiquette

1.Large organizations where there are many people working closely, create unofficial and informal channels of communication. What is this kind of communication known as and what purpose does it serve in large organizations? List different types of this communication along with drawbacks if any. ( 5 Marks)

2 Explain the various forms that non-verbal communication takes which impacts cultural aspect of communication. How does verbal and non-verbal communication relate to each other? ( 5 Marks)
3. Zenstar Technologies has the task of collating feedback from its customers before the launch of its new product next fortnight. They need their customers to participate and be forthright in the opinions they present to improvise and make any last minute course corrections to garner the best response for the product launch.
a. Which computer tool for collecting information will be most suitable for the requirements of Zenstar Technologies and why?
b. Advice on how they should conduct the whole exercise of gathering feedback from their customers?


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