Marketing Behavioral Health Companies

This phase of marketing is the most active phase for all of us, as this is the point that the potential client, loved one or referrer have come to realize that there is a problem and its time to take action. Think back to the analogies that I used in part 1 about standing in front of the refrigerated drink section in 7-11. The customer has now made the decision to purchase and is beginning to decide what to buy; soda, water, juice, power drink, and the list could go on. What is going to make the potential consumer choose in this phase and what is going through the consumers mind? Carbonated, diet, brand preference, flavor, healthy, hydrating, energy-boosting or even meal replacement