NMIMS ALL SEMESTER ASSIGNMENTS SOLUTION 2019

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Business Communication & Etiquette
1. In your opinion, which part of a presentation is most important and why? What steps do you take to ensure you truly make a mark when you present to an audience?
2. From your experience and of those around you, share how lack of trust, message complexity and difference in status impacts business communication.
3. In Crystal Corp., managers are groomed to be leaders. The organization believes in investing in their own people instead of hiring externally. In the last appraisal cycle, Preeti and Saksham were promoted as leaders of their practices. Saksham is a people s person while Preeti has a task oriented approach.
a. As far as internal organizational communication is concerned, which one do you think Preeti will practice upward or downward and why?
b. What would Saksham prefer given his leadership style? What are the disadvantages of being a people-oriented leader?

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Business Economics
1. What are the important characteristics of an indifference curve. Suppose a consumer s disposable income is Rs. 5,000/- per week and she has a choice of spending the income on concerts and meals. Assume meal is available for Rs.250/- each and concerts are available for Rs.500/- each. Prepare a table of possible combinations of meals and concerts that could be bought with the income. What is your observation about the values in the table?
2. Find below the data for price elasticity and income elasticity of demand for 5 different commodities. Interpret the values in the table in the light of Whether the demand is elastic or inelastic for each of the commodities and why What do you mean by negative income elastic demand in case of commodity 3 Give example for each type of commodity.
Commodity Price Elasticity of demand Income elasticity of demand 1 -0.3 +0.6 2 -1.45 +5.60 3 -5.09 -1.67 4 -0.7 +0.8 5 1.0 +1.0
3 a) Different prices can be charged by the producer in the different market segments to maximize revenue. Explain the statement by taking a case of aviation industry.
3 b) What do you mean by price rigidity? Which type of market structure is characterized by the price rigidity? Explain your views taking an example of industry facing the problem of price rigidity.

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Corporate Social Responsibility
Q1. Choose any ONE listed company from NSE top 500 and go through its CSR policy as well as its CSR Report (found in annual report under Director s report) for 2015-16 or 2016-17, and answer the following;
a. Choose any TWO projects/initiatives reported by the company and explain how they are connected to the CSR policy of the company
b. Analyse and explain the impact/s and/or outcome/s of the chosen projects using the qualitative as well as quantitative information reported. You can also include data/ information about these projects/initiatives from the company s website.
Q2. Go through the Sustainability Report of any ONE company of your choice or your competitor and identify ONE energy saving/ managing initiative OR ONE water saving/managing initiative that impresses you. Analyze and explain the initiative s qualitative and quantitative data in the form of a case, such that it showcases all the benefits, financial and non financial that accrue to the company. (DO NOT repeat the same company or the same initiative as in Ans1)
Q3. With the introduction of the Companies Act 2012, spending 2% of net profit on CSR has become conditionally applicable to listed and non listed companies as per the provision laid out under section 135.
3.1 As the new CSR Head, explain what according to you are the five challenges that you will have to address now that the CSR policy has been drafted and projects/ initiatives worth 2 % of net profit finalized by the CSR Committee of the Board?
3.2 Suggest viable and practical solutions to two of these challenges that you will present to the CSR Committee of the Board.
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Information Systems for Managers
1. Customers show interest towards a specific brand, depending on the experience offered by the brand. However, sometimes, the brands fail to meet the customer expectations. Thus, most companies have made improving customer experience their top priority. They are currently relying on using data to understand their customers. It is imperative for brands to rapidly translate their customer insights into actions, lest they lose the business opportunity. How are retailers capitalizing on user s data and using data analytics to improve their retail experience in store?
2. The healthcare industry is the furthest along in cloud adoption, compared to the financial services industry and the energy and utilities industry. You are invited by a private hospital to advise them on deployment of cloud. The hospital is very keen to reduce total cost of ownership, increase scalability and provide better collaboration to all the stakeholders. From that perspective, it is evaluating the use of cloud and the right choice for the deployment model. You are required to provide a brief report explaining pros and cons of each cloud deployment model for adopting cloud for its operations.
3. Mounting digitization and connectivity have led to a rise in cybercrime. With employees often plugged into insecure Wi-Fi networks and using their own devices, business data is increasingly vulnerable. As cyber-attacks become more sophisticated, data breaches are growing in size and frequency. The Center for Strategic and International Studies (CSIS) estimates that digital crime and intellectual property (IP) theft currently cost between US$375b and US$575b per year eclipsing the annual GDP of most nations. Although a portion of cyber threats come from hacktivistis , the most concerning threat for financial institutions is from organised cybercrime. Banks must consider their options and opportunities now. You have recently been appointed as the Chief Security Officer (CSO) at a private bank.
a. What measures will you take to ensure the security of the systems at the bank is not compromised?
b. How would you educate your customers to prevent them from being a victim to cybercrime?
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Management Theory and Practice
Case:
M/s TrackUs Courier is a well-established courier company in India. The company has been doing exceptionally well after the emergence of online business. Small and Mid-Sized organisation prefer TrackUs as their services are available at lower cost. The company follows traditional practices for all its operation. There are no computerised system to track the packages, billing, petty cash, financial statements, etc. Every process has to go through multiple steps to implement a single decision. The company has rigid manual processes for completing any work.
The company was able to handle limited customers with the traditional processes but with the ever increasing customer base there is need to redesign the system. The company needs to get the best infrastructure and information system which can handle the large customer base. The directors feel there is no need to spend on the IT systems. Also, the employees might feel insecure with the new technology and systems. The directors are not sure whether they will be able to handle the new technology. They have made a note of all the concerns and now they have hired you as a consultant to advise them on various matters.
1. Suggest TrackUs Courier any seven Henry Fayols principle with reasons so that the same can applied in the organisation to improve the effectiveness.
2. Advise the company any five latest technology that can be implemented in the organisation to improve the overall process.
3. a) What are the various resistance that an employee can show during the change process in TrackUs Courier?
3. b) Advise the directors with detail explanation any two leadership styles that would be feasible for TrackUs courier.
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Organisational Behaviour
1. Explain, discuss and compare the Hofstede Cultural dimensions between any one Asian country and One European Country.
2. Monika works with Bing & Geller Enterprise which is a media house. The organisation has beautiful workplace with all the amenities. The salaries are disbursed on time, employees are able to maintain a good work life balance. But the employees are not very satisfied and motivated. Ashita being new HR manager runs an employee satisfaction survey through which she realised that even though such nice amenities are provided employees are not happy as they did not find their jobs meaningful and challenging. They also pointed that there was no recognition, no bonus etc. Relate this case scenario with Herzberg s two factor theory and discuss the same. Conclude by giving some suggestions to Ashita which are realistic and can be implemented.
3. Leadership is an essence of any organisation. It can break or make an organisation. Keeping this statement in mind. Discuss
a. A Resonant leader of your choice (not the one in your textbook) and discuss his qualities and how those (qualities) helped to build the organisation.
b. A Transactional leader of your choice (not the one in your textbook) and discuss whether this style of leadership according to you is suitable or not.
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NMIMS Global Access School for Continuing Education (NGA-SCE)
Course: Business Law
Internal Assignment Applicable for April 2019 Examination
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1. Explain the difference between (i) express conditions and warranties; and (ii) implied conditions and warranties. List out, with distinct examples, the different implied conditions and warranties contained under Sales of Goods Act, 1930.
(10 Marks)

2. List at least 2 (two) cases that have been decided by Competition Commission of India that has led to ensure that any adverse appreciable effects on competition or abuse of dominant position has been contained by Competition Commission of India. (10 Marks)

3. Arunima, Nishita, Shanaya and Komal are homemakers who decided to run a business of a homemade tiffin service in the city of Nagpur. The business has grown exponentially and there is a need to expand the business, which requires an investor. They have approached various venture capitalists who have advised them that they should first get their entity registered. Post registration of entity the venture capitalist may look at investing or buying a stake in the business. Hence, they have approached you for some advice:

a) Can you explain the different forms of business entities prevalent in India? (5 Marks)
b) After going through different types of business, they have taken a special interest in partnership firm with limited liability. Can you advise them in detail on what is partnership firm with limited liability, formation and rights and liabilities of such partner? (5 Marks)

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Course: Business Statistics

Question 1. Consider the following data of 26 restaurants serving in Mumbai.
Restaurant Location Area (square feet) Number of items in menu Sales in crores
A Busy 2500 35 4.1
B Less busy 50 45 5.1
C Busy 450 36 4.3
D Less busy 700 45 4.9
E Busy 700 40 4.7
F Less busy 400 25 2.6
G Busy 800 50 5.2
H Less busy 300 20 2.2
I Less busy 350 34 3.8
J Busy 700 42 4.1
K Busy 450 34 3.9
L Less busy 200 12 1.6
M Busy 500 30 2.7
N Less busy 400 37 3.9
O Busy 500 35 3.1
P Less busy 600 32 3
Q Busy 800 45 4.9
R Less busy 400 35 3.8
S Busy 650 40 4
T Less busy 400 25 2.3
U Less busy 900 52 5.1
V Busy 500 42 4.2
W Busy 350 40 4.1
X Less busy 300 25 2.2
Y Busy 700 30 3
Z Less busy 300 20 2.1
Is the Location variable - a nominal, an ordinal, an interval or a ratio variable? How can we code it so that we can use it in analysis (hint: binary)?
Which of the variables are determining Sales based on the above data? Take p < 0.05 for interpreting your multiple regression. You can use output from Ms-Excel or other software, but you are required to interpret it.
Is your regression model statistically significant? How is Adjusted R2 different from R2?
Suppose, you want to open a new restaurant. Given that this new restaurant of 1000 square feet will be located in a busy location and will have 40 items in its menu - what would be the predicted sales? (10 Marks)
Question 2.
Based on the data in question 1 above, suppose that in order to plan the area (square feet) of your new restaurant, you want to consider information about the area (square feet) of existing restaurants. What is more appropriate in this case mean, median or mode? Calculate them and explain.
What do you know about the symmetry of the distribution of the Number of Items in Menu?
As an investor you do not want much variability in Sales. Calculate standard deviation and inter-quartile-range of Sales and comment when they are useful as measures. What values (maximum, minimum) of Sales lie within two standard deviations, assuming normal distribution? (10 Marks)
Question 3
Suppose you are a consultant hired to help NMIMS in understanding student perception of quality of study materials and student assessment process at NMIMS.
a. What are the types of random sample survey, in general? What sampling method would you recommend in this case for your study and why? (5 Marks)

b. Consider the scores from a multiple-choice test from a question bank (random), used for student assessment. Explain Central Limit Theorem and its applicability to this case. (5 Marks)

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Course: Essentials of HRM


1. Mahadev & Mahadev is a tourism and luxury travel company owned by Mr. Gajaraj Mahadev. His son Karan completed his tourism management course and joined the family business. After six months of joining the organization, he realised that there are gaps in the HR processes. Karan discussed the same with the HR Head, which he refused to accept. Karan is now sure that there are plethora of loopholes in the HR system. He now wants to conduct a HR audit which has never been a practice before. He needs to convince his father for the same. How can Karan justify the need, objectives and importance of HR audit to Mr. Gajaraj? (10 Marks)

2. Take any two E commerce sites and discuss their training and development methodology? (10 Marks)

3. Sanjay works as a Product Manager in Green Pvt Ltd. which is a FMCG company. From the past five years he has been a consistent performer and has always got a good increment. Even though he earns really good but there hasn t been much progress as far as his career is concerned. He is still holding the same designation since the time he joined the organisation. This has deeply impacted Sanjay s morale which could be seen in his aggression towards his peers. You are an external consultant hired for organisational development. After observing the organisation and its employees for eight months you interpreted that it is not only with Sanjay but widely all employees are very dissatisfied the way their career is progressing. Based on the above scenario:

a. What is missing in Green Pvt. Ltd. and why Sanjay and other employees are so dissatisfied? Discuss with a proper rationale. (5 Marks)

b. As a Consultant device a solution for Green Pvt. Ltd and chalk out a proper career planning method. (5 Marks)
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Course: Financial Accounting & Analysis

Question 1
One of your colleague is going to make a presentation in the sales meeting. However, he finds difficult to understand the difference between gross profit, operating profit and net profit. Explain these terms to your colleague by discussing how these are calculated and highlighting the relevant points. (10 Marks)
Question 2
The provisions of AS-3 provide two methods for preparing the cash flow statement. Discuss how the manner of computation of cash flow from operating activities under direct method and under indirect method differs from each other. (10 Marks)
Question 3
On April 1st 2016 your company purchased an asset at a cost of 7 lacs and incurred Rs50000 on installation. The machinery being depreciated on WDV method every year. On March 31st 2019 , the machinery was sold for Rs4.5 lacs.
a) Pass relevant journal entries to recognize the profit or loss and sale of asset

(5 Marks)
b) Calculate the profit or loss on disposal, Calculate Closing book value and depreciation for the years 2016-19 (5 Marks)
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Course: Marketing Management

Case
Swaad is a regional brand for pickles and spices. The demand for the brand has been growing. The pickles are made by traditional practices. The company has hired only females to make good quality pickles. The pickles and spices are made using natural ingredients. The packaging is done in a traditional jar which can increase the shelf life of the product. The pricing of the product is higher than other existing competitor s brand. The biggest marketing communication for them is Word of Mouth because of which Swaad is very popular in the regional market. The company understands that there is a huge potential for the brand to establish itself in the national market.
The company is planning to grow its business across the country and they hire you as a Marketing Manager. They want you to develop the business and advise them on various issues.
1. Study various elements of micro and macro environment for Indian Market and suggest whether the company should expand its business. (10 Marks)

2. Explain various ways to promote the Brand Swaad . (10 Marks)

3. a) Explain the buyer decision making process for pickles. (5 Marks)

3. b) Suggest the psychographic and behavioural segmentation for the Brand

Swaad (5 Marks)
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Course : Strategic Management

1. China s largest commercial vehicle firm Beiqi Foton wishes to enter India s Automotive market. Conduct a PESTLE analysis for Beiqi in India & suggest whether Beiqi should enter India or otherwise. (10 Marks)

2. You have been appointed as a Strategy Consultant to Dolce & Gabbana Italian brand wanting to enter India. Which one of Porter s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target? (10 Marks)

3. You are the Chairman of Nissan Motors in Japan. Your Indian subsidiary Nissan India has managed to gain only 1.9% of the market share so far & Competitor brands such as Maruti & Hyundai account for 50% & 17% of the market shares respectively.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons. (5 Marks)

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Financial Institutions and Markets
1. XYZ Private limited wants to expand its business. Therefore, they are in immediate needs for short term funding. As a finance manager you are required to present all the possible options of raising short term funds for the organisation.
2. You have been recently appointed as an insurance agent in an XYZ insurance pvt Limited. Your reporting manager ask you to prepare a presentation on the two broad category of Insurance industry. Help him with his presentation.
3. You are a financial advisor in an investment firm. Mr. Nair wants to invest in the derivative market but he does not have any idea about it. Hence he approaches you inquiring the concept of options which are available in the market.
a. Help Mr Nair with the basic concept on options and how it will help Mr. Nair in diversifying his portfolio.
b. Also explain him the basic hedging techniques which are available in the market
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Project Management
Q 1. You are working for a small but growing construction company as a Project Manager. Your CEO has asked you to evaluate few project management software tools and select one of them for the company. Make a comparative evaluation of three software project management tools of your choice and justify selection of one of them. Please make suitable assumptions but specify them explicitly.
Q 2. You are involved in a project that has got nine activities A1 to A9. The project start date is 1st April and estimated end date is 8th July. The project review date is 1st June. Please draw the Gantt chart as it would look on 1st June. Also comment on how Gantt charts help in scheduling and monitoring the project.
Q 3. "I am lost! How can I know how much time this Turnaround Time (TAT) improvement project will take? I can t do crystal gazing! Ninad got so frustrated when he was asked by his boss to start working on a project to improve Turn Around Time (TAT) for support queries. Don t worry. I suggest meet Vandana ma am. She knows how to manage projects and she is very helpful , Nupur, his colleague tried to calm Ninad down as they were speaking at lunch table. That seems to be a good idea. I have never spoken with Vandana ma am but I know she is too good and helpful. Let me contact her immediately after lunch. Ninad seemed to have got relaxed with this idea.
a. Which are the methods that Vandana ma am would suggest to Ninad for performing project planning estimation? Which one she would recommend for the TAT improvement project?
b. Which are the estimation tools that Vandana ma am would suggest to Ninad? Which one would she recommend for the TAT improvement project?
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Organizational Theory, Structure and Design
1. As the HR head of a Start-up Go-Tech, you have been asked to create an Organizational Structure. Which factors would you consider while developing the structure. Explain the elements to be considered while finalizing the structure.
2. Royal Paints has been going through a tough business cycle. Competition is intense and market conditions unpredictable. Top management requires to do a detailed external environment analysis for effective planning. Suggest some techniques that can be considered for this exercise.
3. Rita and Rohan both work for a software development company. Rita, a project team member, along with her boss had interviewed Rohan, but strongly opposed hiring him for the project because she thought he was not competent to do the job. Seven months after Rohan was hired, the manager left and recommended that Rohan and Rita serve as joint project leaders. Rita agreed reluctantly. Within a month Rita was angry because Rohan was representing himself to others as the leader of the entire project and giving the impression that Rita was working for him. Rita said: " Rohan called a meeting of the project team without even consulting me about the time or content. At the meeting, Rohan reviewed everyone's duties line by line, including mine, treating me as just another team member working for him. Rohan retorted, "Rita is all hung up with feelings of power and titles. She is too sensitive about everything. I call a meeting and right away she thinks I'm trying to run everything. Rita has other things to do, other projects to run, so she doesn't pay too much attention to this one. She mostly let things slide. But when I take the initiative to set up a meeting, she starts jumping up and down about how I am trying to make her work for me."
Rohan and Rita seem to have several conflicts occurring simultaneously. Keeping the conflict process model in mind,
a. Explain the nature of conflict.
b. How will the conflict get resolved?
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Business Ethics, Governance & Risk
1. As department manager, you are tasked with hosting an informal celebration in the office. The food budget is Rs. 20,000. Your next-door neighbor, Rhea Sharma, has just started her own catering business and asks to supply the food for your company s celebration. Since she is just starting out, she'll do it at cost and provide extra items at no charge. Is there a conflict of interest here? What points might you want / need to consider while preparing to discuss her proposal with the department head?
2. You have studied Business Ethics as a structured subject for the first time. Has it influenced your perception and understanding of the process of doing business, how? List 3 ways in which you see it helping you in your day-to-day business decision-making process, irrespective of your function and designation.
3A. It has become quite common to market/target products and services to children in certain advertising campaigns, be it consumer durables or food or FMCG products. Is it ethical to market to children? Justify your answer giving valid reasons.
3B. Pick a current popular advertisement from a national TV channel and critically analyze as to what negative social / ethical messages it is conveying/re-enforcing and what can be changed in the advertisement to convey a positive social/ethical value of the product /service being marketed.

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Services Marketing
Q.1 SVC Telecom Ltd is a market leader in basic telephone services. It was rated as the best service provider by a leading business magazine. It is now planning to enter the highly competitive mobile services market on a national scale. What are various options that SVC has regarding the positioning of its new mobile services?
Q.2 Medicare Hospitals, a multi-specialty hospital chain, has branches in all the four metro cities. As part of the exercise to improve the customer service at the hospital, it wants to analyze the adequate service expectations & the factors that affect the adequate service expectations of the customers. What are the possible factors that affect the adequate service expectations in the context of healthcare services?
Q.3 Read the following case & answer the questions:
Banking sector is going through a major transformation and witnessing robust growth. Automation is the order of the day. In order to sustain competition & enhance customer experience new initiatives have been introduced. Technology is the driving force and internet and mobile banking are the recent trends.
You are the chairman of a 30 year old private sector bank with conservatives approach. Employees being from the old school of thought have resisted the new trends now introduced by most of the banks.
Your branches are majorly located in South India. The bank is faced with a few Takeover threats in the past. The government is insisting merger of the bank for viability & modernization. Your product portfolio requires a change to attract new customers and retain the existing ones. The board is expecting from you a thorough overhaul of the marketing mix.
Questions:
(1) Design the service product offering for your bank
(2) Evaluate the role and importance of people in a service industry.
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Marketing Research
Q1. Consider the following four research studies:
i) An opinion poll is conducted to understand who is likely to be the future PM of India in the upcoming elections in 2019. A sample of 10,000 people is uniformly split across six metro cities and all age and income groups
ii) A survey is conducted among the people on the streets in Delhi NCR to understand what do they think of the government initiatives against air pollution
iii) A survey needs to be conducted among the Principals of International schools on the scope of IB curriculum in India. Since a list of all Principals is unavailable, the researcher will start with any one Principal and ask him / her to refer to another Principal and the referral shall go on.
iv) The HRD Ministry is conducting a feedback survey among the students of various colleges of Delhi University. Instead of approaching few students from each of the colleges, it has been decided to take a sample of Class Representatives and Members of various clubs, committees and societies.
State the sampling method used in each of the above researches and support your answer with a justification.
Q2. Despite some of the leading Indian cities being on top of the charts of the World s most polluted cities, ironically, Indians are still skeptical about the use of air purifiers for home use. More than half of the purchases are by institutional buyers such as hotels, large companies, government institutions etc. Despite many major cities such as Mumbai, Bengaluru and Kolkata oining Delhi NCR in facing worsening air quality each year; air purifiers are still hyped up in India. Marketers such as Eureka Forbes, Kent RO Systems, HiCare Services, Philips and LG, are unable to decode the Indian consumer s mindset and psyche behind this phenomenon.
To address this concern, the air purifier marketers want to conduct a consumer research to understand the consumer perception and psyche around the usage of air purifiers. State the research objective(s) and propose a detailed research design describing the sources of data, research method, target respondent, sample selection method, data collection method.
Q3. Brick and Mortar stores selling consumer electronics are staring at their worst possible Diwali in five years. Low footfalls are being accounted to the consumer expectations of huge discounts on online stores. Despite promotional schemes and discounts being offered by offline retailers, they have still failed to match the unprecedented price cuts and cashback offers on the likes of Amazon and Flipkart. Meeting the consumer s needs and expectations seems to be a daunting task after all.
a. State the management problem(s) being faced by the offline retailers in consumer electronics and the corresponding research objectives that your research will aim to cover
b. Briefly describe the research methods that you would use towards this research

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International Business
1. Aditya runs a successful Business in India. His dream is to make his company s presence globally. After sorting the financial needs through the bank, Aditya is now confused as how he can move in regard to international payment. Advise Aditya to understand the various instruments of Payments which are available in the international business.
2. Market Research plays a very vital role in the success of any organisation. Being a market manager, highlight the various advantages of having a sound market Research Department in an organisation.
3. XYZ is an international Consulting firm with its presence worldwide. It assists exporting companies in regard to documentation required in their process of internationalization.
a. Mr. Sharma approached the Consulting Firm, inquiring about the broad classification of export import documents which will be required by him in carrying his business. Advise Mr. Sharma on the same.
b. Additionally, guide him on the Performa Invoice, Purchase order and letter of Credit forms which he needs to fill up while entering into an export contract.
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Consumer Behaviour
Q1. Horlicks is an iconic health drink for kids. Over the years, the brand has introduced several variants of Horlicks. What is segmentation and targeting? Identify the type of segmentation done for each of the following:
1. Horlicks Chocolate for fussy children who like fun flavors
2. Mother s Horlicks for pregnant women and lactating mothers
3. Junior Horlicks for newborns and infants
4. Horlicks Lite for calorie-conscious adults
Q2. Consider you are the marketing manager for a Protein supplement brand- MuscleOctane. MuscleOctane is a whey protein supplement targeted towards gym-goers who do heavy weight lifting and have protein requirement which are not met by regular diet. In context of Maslow s Hierarchy of Needs, conceptualize 2 ad campaigns for MuscleOctane that appeal to the Self-actualization need and the Safety need.
Q3. Enumerate the steps in a consumer s decision-making journey for the following situations.
A) You have recently become conscious of your physical fitness and have started running 5 times a week. You think investing in a high-end fitness band will keep you motivated and help you monitor your progress. Being a complete newbie to fitness, you don t have much of an idea about brands, features, pricing, important criteria, etc.
B) You ve always used Paracoco, a coconut oil brand, since childhood and saw your mother using it too. After years of using Paracoco, your needs have changed. With the recent trend of cold-pressed, organic, virgin coconut oils you decide to switch to another brand.

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