nmims assignment answers December

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Marketing of Financial Services

1. Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company (Mutual Fund) of your choice. (10 Marks)

2. Sanjay Bhatia, (age 30 years) works with a pharmaceutical company and has not yet started to invest for his retirement. Sanjay is married to Preeti (age 28 years) and they have one son aged 2 years. Sanjay wants you to prepare a plan for him to retire latest by age 55. (You can make any assumptions to further build up your case.) (10 Marks)
3. Raj Shah, aged 36 years, is employed with a MNC. His wife Pooja, aged 34 years, is also working part - time. The couple has two children - daughter Rima aged 7 years and son Ansh aged 4 years. Raj and Pooja require your help to make a few financial decisions. (You can make any assumptions to further build up your case)

a. Raj and Pooja want to invest for their children s higher education for the long term (over 12 to 15 years). Develop a plan so that they can accumulate a sufficient education corpus. (5 Marks)

b. Raj wants to take a Life Insurance cover of Rs 1.5 crore. Advise him whether he should go for a ULIP or a term insurance. (5 Marks)

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Retail Banking


1. According to the health recommendations, one of the most effective ways to contain the current COVID-19 epidemic is to avoid personal contact. In other words restricting movement of people and increasing the time they spend at home as much as possible. In line with these indications, most banks in the affected countries have reduced the opening hours of their branches and they recommend their customers use online banking. Share your thoughts on how Internet banking is useful to the customers .Also discuss why it has become more important in the current situation. (10 Marks)
2. Discuss the critical importance of the Need for Regulations (both Internal as well as External) in the Banking industry. Analyse any one fraud in the bank which shook the banking industry. (10 Marks)

3. Starting with the 90s, retails banks have faced several challenges. One of them is how to efficiently deliver their products and services to the customers. In fact, the most important challenge of a bank is how to efficiently reach the customer, with the right product or service, at the right time. Banking industry in the recent times have become very competitive .Thus, in order to survive in the market distribution management in banks have to be made robust .In context tp the above discuss the following questions.

a. Highlight the need for banking distribution management in banks? (5 Marks)

b. Discuss about the channel system and the various participants in the channel system

(5 Marks)

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