NMIMS Assignment Marketing of Financial Services 8 Ps of Ba

Marketing of Financial Services

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Q1. If a Bank want to categorize various Insurance Services for its various of Clients including HNI to Middle Income Groups as well as from Youth to Senior Citizen. In what direction respective Banks can demarcate Insurance Plans into various Types? Explain different Types of Insurance Plans fragmentation by Commercial Banks towards its Clients.

Q2. If a Scheduled Commercial Bank is opening its New Branch at Tier II City. Its conducting a Market Research with instrumental of respective 8 important P s Factors of Marketing of Bank Financial services. Kindly elaborate those any important 6 P s from Marketing Head pt. of view.

Q3a. If a Senior Professional Aged 55 is planning for his retirement, what important 3-4 factors to be pondered upon from his Age 55 to 60 last 5 Years? Elaborate Paradigm.

Q3b. In case if a research agency is trying to understand particular geographical Marketing environment for Financial Services Marketing, which particular factors it would ponder upon at Foundation level? Kindly elaborate.

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