NMIMS Assignment Sales Management Sales Performance Enhancem

Sales Management

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1. Glow Company, a leading manufacturer of premium skincare products, is looking to develop sales-related marketing policies to enhance its market presence & drive revenue growth. As the marketing manager, you ve been tasked with proposing a set of policies that align with the company's strategic objectives & market dynamics. Identify & justify three sales- related marketing policies that Glow Company could implement to increase its sales performance & market share in the skincare industry.

2. As a sales manager for a growing technology company, you ve been tasked with expanding your sales team to meet increasing demand for your products. Describe a practical situation where you would apply effective recruitment & selection strategies in your sales department.

3. Read the case & answer the questions based on the case: Background:
You are a real estate agent representing a seller who owns a luxurious waterfront property. The property has been on the market for several months without any offers, and the seller is getting anxious to close a deal. The asking price is $1.5 million, but there has been little interest from potential buyers.
Client Information:
Seller: Mr. Johnson, a retired businessman who is motivated to sell due to personal reasons. Property Details: A 4-bedroom, 3-bathroom waterfront home with a private dock and stunning views.
Market Conditions: The real estate market is competitive, and there are similar properties available in the area, though none with the same unique features.
Challenges:
The property has been on the market for a while without attracting serious offers. Similar properties in the area are priced slightly lower.
Mr. Johnson is emotionally attached to the property and is hesitant to lower the asking price.
Objectives:
Secure a buyer for the property within the next 60 days. Negotiate a deal that satisfies both the buyer and Mr. Johnson.

a) Explain various Sales related marketing strategies.

b. What Negotiation tactics will you adopt to close the deal?

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