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INTERNAL ASSIGNMENT APPLICABLE FOR DECEMBER 2021 EXAMINATION

Information Systems for Managers
1. Suthar Timber Merchants in Patiala, India, features a large selection of building supplies, including timber, fencing and decking, moldings, hardwood flooring, sheet materials, windows, doors, ironmongery, and other materials. The prices of building materials are constantly changing. When a customer asks about the price on fixtures, fittings, hangings, and other items, sales representatives consult a manual price sheet and then call the supplier for the most recent price. The supplier in turn uses a manual price sheet, which has been updated each day. Often, the supplier must call back Suthar's sales reps because the company does not have the newest pricing information immediately on hand. Assess how the use of ERP systems/ softwares can help the business improve their situation. Identify the cons of implementing the ERP solution/ software solution for Suthar Timber Merchants do to avoid a failure in the implementation.
(10 Marks)
2. Individuals now have unlimited access to health information and, as a result, they have become actively involved in improving their ealth. There are now close to 700,000 health apps that monitor a variety of health data - heart rate, blood pressure, sleep patterns, calories intake, physical activity, blood glucose, cholesterol levels, and several other parameters. This self-monitoring information is set to increase, get more accurate, and transform how healthcare will be delivered to the people. Cloud computing comes to the forefront here as it helps with storage of private and confidential patient data. It enables healthcare professionals and citizens/patients to access their data at any time and place. Health organizations use cloud computing to reduce costs, simplify management, and improve services in a safe and secure manner. Clinicians can be more flexible in their work as they are not confined to their office to access patients' health records. Healthcare professionals can also exchange information about a patient with their colleagues at other locations to inform or negotiate about possible medical options. Cloud services available to health and life science organizations today extend well beyond email and communications, meetings and collaboration. Hospitals and physicians are starting to see cloud-based medical records and medical image archiving services. The objective is to offload a burdensome task from hospital IT departments and allow them to focus on supporting other imperatives such as EMR adoption and improved clinical support systems. What are the advantages of adopting cloud computing in hospitals? Can introducing mobile devices for doctors in hospitals help? If so, how? (10 Marks)
3. The concept of the smart city has recently been introduced as a strategic device to encompass modern urban production factors in a common framework and, in particular, to highlight the importance of Information and Communication Technologies (ICTs) in the last 20 years for enhancing the competitive profile of a city. The demand for smart cities has increased in recent years.
a. In order to meet the demand of a smart city project in a country like India, with the help of any smart city project, describe some of the key elements for such smart cities. (5 Marks)
b. Mention the importance of smart cities and challenges in managing smart cities. (5 Marks)

Organisational Behaviour
1. In your current occupation, describe the top 5 abilities that help you perform your role effectively. Based on your analysis, justify with appropriate examples, why the abilities of an employee should match the job requirement. (10 Marks)
2. Is perception management applicable in current times when we are working from home virtually and not interacting personally with our coworkers and managers? Rationalize your opinion with steps and measures that help you manage the process. (10 Marks)
3. Nikita is a Change Manager with Nelson & Murdock. In the view of the way the business landscape is evolving with more reliance on technology, she intends to bring about many new initiatives which require employees to unlearn certain aspects and learn many new approaches. Many learning theories have been prevalent which organizations use from time to time.
a. If employees need to learn certain model behaviors demonstrated by leaders, which learning theory should Nikita select for faster results? (5 Marks)
b. How does learning through reinforcement bring about behavior modification in employees? (5 Marks)

Financial Accounting & Analysis
1. The net profit before taxes as per the profit and loss account, of Gaman Ltd is Rs 269244. With the given set of information, classify the given items as (operating / investing / financing), share the correct classification with logical reasoning
And calculate the cash flow from operating activities
TABLE BELOW
Loss on sale of asset 95780
dividend income 26000
interest income 35000
finance cost paid on debentures 12000
gain on sale of investment 45000
Depreciation on fixed assets 85000
Amortisation Expenses 110000
(10 Marks)
2. Discuss the steps of performing trend analysis on the financial statements of any company.
Download the Balance sheet of any company of your interest from the open sources. Perform the comparative analysis of that Balance sheet and discuss your findings.
Hint to attempt: to choose a company from open source- type the name of the company in the web page.
Download the annual report as available, latest. Identify the relevant data, and then perform comparative analysis of Balance Sheet of the company
(10 Marks)
3. Mr. Akbar provides you with the following information-(all the transactions are separate and independent of each other)
Started business with cash Rs150000
Purchased goods for cash Rs 25000
Sold goods to C on credit Rs 20000
Paid salary for cash Rs15000
Deposited cash into the bank account Rs100000
a. Identify the accounts being affected in the monetary transaction and Identify the type of accounts identified - real, personal or nominal (5 Marks)
b. Discuss the rule of passing the journal entry applicable here and pass the journal entry (Golden rule or transaction analysis, any of these rule/s can be taken as a base to justify the answer) (5 Marks)

Business Economics
1. What is Indifference Curve, explain with the help of diagram and also explain its properties. (10 Marks)
2. Consider the demand for a good. At price Rs 4, the demand for the good is 25 units. Suppose price of the good increases to Rs 5, and as a result, the demand for the good falls to 20 units. Calculate the price elasticity? (10 Marks)
3.a. Two goods have a cross-price elasticity of demand of +1.2 (a) would you describe the goods as substitutes or complements? (b) If the price of one of the goods rises by 5 per cent, what will happen to the demand for the other good, holding other factors constant? (5 Marks)
3.b. Calculate Marginal Utility and Average Utility from the information given in the below table: (5 Marks)
Quantity Consumed Total Utility
1 20
2 35
3 47
4 55
5 60

Marketing Management
1. Tesla Model 3 is planning to launch in December 2021 in India. As a Marketing Consultant explain the steps that you will suggest for the New Product Launch? (10 Marks)
2. Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only 10. Suggest a suitable promotion mix for the new launch. (10 Marks)
3. Read the case & answer the questions based on the case: Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The showroom is designed to display Kia s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product. The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.
a. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars. Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason. (5 Marks)
b. In your opinion, which segmentation strategy is adopted by Kia Motors? (5 Marks)

Management Theory and Practice
1. Can you do a SWOT Analysis of any 1 Indian company of your choice dealing in FMCG? (10 Marks)
2. MG Motors have been having a tough time from the time of their launch in India. They feel that there have been a lot of pilferages and wastage in their production and they need to sort it out as soon as possible. Also, the time taken to manufacturer one unit of their cars is extremely high as compared to global benchmarks. They have hired you as a consultant for the same? Can you explain the concepts of JIT and Lean Production to them and help them apply the same in order to reduce their troubles? (10 Marks)
3. Lemon Tree, a premium chain of hotels across the country has suffered tremendous losses during this pandemic and have hired you as a consultant in order to analyze the same
a. Can you explain Political, Economic and Social forces which have had an impact on the business? (5 Marks)
b. Can you also help them apply the contingency approach of Modern approach in order to face the pandemic effectively? (5 Marks)

Essentials of HRM
1. Assume you have to develop an HR plan for a new generation private sector bank having branches in major towns in India: What specific external factors would be important for you to consider. Why? (10 Marks)
2. Training programmes are helpful to avoid personnel obsolescence. (10 Marks)
3. Rohit Khurana accepted a new promotion as a manager with mixed feelings. He was proud of having his work recognized, but has some doubts about how he would like the new work. His former job as officer at Delhi Development Authority (DDA) involved regular contact with the general public, recoveries and processing their complaints, meetings with the press and image building. It was a high-profile job involving lot of exposure to media and publicity. With his job role he could build a good picture of DDA in the minds of the general public through advertisements, press conferences and television coverage highlighting the achievements of DDA in developing and constructing residential and commercial properties in and around Delhi. His new job in the administrative wing as manager was essentially a desk job, working with files relating to the applicants registered for various housing projects coming up in North Delhi area. Rohit missed the routine of his old office and the people he had worked with. He had a private office now fully carpeted and air-conditioned, but he felt he really did not have the necessary background for the job. When he submitted his first report on the housing project to the Director, it was nice enough and the Director suggested some changes that in fact meant that Rohit had really got off the track. The Director said not to worry, We all have to learn a new job . The more Rohit thought about it, the more he wanted to go back to the old job. But he hesitated for fear that he would be branded a misfit by management and thus disqualified for any future promotions.
a. If you were Rohit s boss, what could you do to rectify this situation? (5 Marks)
b. Could this situation have been avoided altogether? (5 Marks)

Business Communication
1. The pandemic has forced us to switch our homes to office spaces. Besides the advantage of comfortably working from home, this setup has posed a serious inconvenience of blurring the boundaries between working hours and personal time. Mails, phones and meetings at odd hours have devoured the personal boundaries. Like so many other people, Amaan is also a victim to this situation. As a single parent and a son to an ailing mother, he often is at the edge of breaking point due to this setup. Being the team leader, his major task is to communicate with the team members and coordinate between his team and the higher management. Most of his time is spent conducting meetings, explaining tasks to his team members, coordinating with the management and sometimes even communicating with the overseas clients which usually occurs at odd hours usually after midnight. This has been a continued practice for more than a year and a half. Amaan has decided to write a letter to the senior management to persuade them to make strict guidelines for employees, regarding the office communication, which should occur between 9am and 7 pm unless there is an emergency/ international caller to attend to. As Amaan, write a persuasive letter to the management (10 Marks)
2. Write a brief introduction about the communication etiquette to be observed in business writing and rewrite the given sentences following the communication etiquette a. You are not allowed to attend the conference as you did not register before the due date. b. All the employees can bring their wives for the Golden Jubilee Celebration of the organization. c. Two people attending the conference from our company will be the Asian Manager and the old accountant. d. An efficient salesman can easily convince his clients. e. Despite his walking disability, John is the most eligible candidate for the post. f. Do not expect a refund for returning the damaged goods. g. There are several errors in the mails drafted by you h. We need to recruit more manpower in order to complete the project within the given deadline. (10 Marks)
3. Mountains and Dunes a travel company created an attractive and illustrative brochure for its prospective customers. However, an insensitive content writer created the following content which was sure to crash the business. Come and explore the undiscovered India with us. We provide an excellent service to all those travelling with us. Our special customers staying in seven-star accommodations are treated as kings. If you are one such privileged customer, our staff will be available to you 24x 7. Men would fall in love with the adventurous treks and camps we provide. Mountains and Dunes cares about women and children too. It brings to you the freedom of cooking your meals anytime of the day in the state of art kitchens attached with every accommodation that we provide. So come enjoy and feel at home with Mountains and Dunes. Remember we choose the best locations for you. You will surely enjoy our services. Though our rates are a relatively high but it is justified with the class of tourists we cater to. Bag packers are not out clients. Remember- we are a class apart and so are our clients. a. What are the supposedly inappropriate elements in the paragraph written by the content developer? (5 Marks)
b. How would you rewrite the paragraph if you were given the task of editing the paragraph? [Hint: arrangement of lines, use of proper language (5 Marks)

Strategic Management
1. You have been appointed as a Strategy Consultant to an International German luxury brand Philipp Plein wanting to enter the Indian market within the year. The luxury clothing brand offers high-end clothing for men, women and children. Which one of Porter s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target alongwith the price points? (Please assume that Covid-19 pandemic is over). (10 Marks)
2. An International MBA University by the name of INSEAD located in France wishes to enter India to set up a campus. Conduct a PESTLE analysis for INSEAD in India & suggest whether INSEAD should enter India or otherwise. (Please assume that Covid-19 pandemic is over). (10 Marks)
3. You are the CEO of a US based automotive major Ford motors in India. Your company is facing tough rivals like Hyundai & Kia Motors. You have been operating in India since several years. During 2021, there has been a steady decline in your revenues & profitability. Your market share has also fallen from 4.69% to 3.31% during 2021. Your competitors are eating into your market share slowly & steadily during Covid-19 pandemic times. (Please assume that Covid-19 pandemic is over).
a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)
b. In your opinion, would it be considered appropriate to pursue a Joint Venture Strategy or should Ford Motors go it alone in India? If Yes, state your response with appropriate justifications & reasons & with which vendor? If No, state your response with appropriate justifications & reasons? (5 Marks) (Please assume that Covid-19 pandemic is over).

Business Law
1. Explain Lien under Contract Act, 1872 and Sale of Goods Act, 1930 along with respective examples. (10 Marks)
2. Please give two (2) judgments/orders where the National Green Tribunal has enforced rights or passed directions relating to protection of environment. (10 Marks)
3. Jane Doe is a software developer who is employed at a small boutique software application company. As part of her role, she is usually deployed at client sites for period ranging from 2 months to 1 year. Currently, her assignment involves working with a large conglomerate having interests in FMCG, Technology, Automobiles etc., who is the client of the company she is employed with. Therefore, she performs her job at the client site (i.e. the conglomerate company).
She has been working there for the past 6 months and her performance has been good but in the last 2 months she has found that few of the employees of the conglomerate company have during discussions have been hostile and offensive. She has been made to sit in office late despite of completing her job and she filling her time sheet. In fact on numerous occasions she has been yelled at. Further, the discussions during the meetings have veered and are covered with innuendos, which she felt unwelcome to be part of. In fact few of the employees had insisted on taking her out for a private dinner which she declined and thereafter her performance has been rated below average . Hence, she reported this to her employer who has brushed aside her concerns stating that the issue does not concern employees of the software application company in which she is employed and that this may be an excuse for her below performance rating.
In light of the above circumstance, she has approached you for an advise on the following: a. Does the facts and the actions described above constitute harassment? If yes under which law? (5 Marks)
b. To whom can this harassment be reported and how should such reporting of harassment be dealt with? (5 Marks)
Operations Management
1. Explain in detail the various types of plant layout concepts that are available in operations management. Give examples on where each of these types can be employed respectively. Briefly explain which layout would be applicable for a Retail store format. (10 Marks)
2. List down briefly the various inventory management techniques prevalent in the industry. Discuss how some of these techniques would be applicable to a General Store in effective management of their inventories; i.e. grocery supplies, etc. (assume several inventories of your choice). (10 Marks)
3. A prominent caterer is planning to open up a mid-sized multi cuisine restaurant. Considering his expertise and knowledge in the food and beverages services, he is confident of getting into a full-fledged restaurant operation. You are required to suggest the team on the following points:
a. Suggest a site location for the restaurant, assuming it to be Metro city (you can assume a city of your choice). Give your reasons for the same (5 Marks)
b. What strategy would the restaurant adopt for an Aggregate Operation Plan of resources given a time frame of a year? (5 Marks)

Decision Science
1. Calculate the probabilities for the following statements as per the given scenario and draw the probability tree diagram also (Note: This diagram can be prepared in MS-Paint or manually). A study undertaken by the Rajan Supervisor of Elections in 2002 revealed that 44% of registered voters are Dharwadi Yuth , 37% are Rajmoti, and 19% are others. If two registered voters are selected at random, what is the probability that both of them have the same party affiliation? (10 Marks)
2. Calculate the correlation between pairs (recommended below) of the following variables and write interpretation for each correlation coefficient. (Note: For the following pairs, correlation can be calculated using EXCEL.) (10 Marks)
Recommended Pairs:
1. Correlation between number of female migrants for work/ employment v/s Number of male migrants for work/ employment
2. Correlation between number of female migrants _ Education v/s Number of male migrants _Education
3. Correlation between number of female migrants _ Business v/s Number of male migrants _ Business
4. Correlation between number of female migrants _ Marriage v/s Number of male migrants _marriage
Table: State to state migration with reasons of migration as per census 2011.
Work/
employment Business Education Marriage Work/employment Business Education Marriage
State _name Females Females Females Females Male Male Male Male
JAMMU & KASHMIR (01) 4,911 495 1,085 43,130 22,716 1,985 1,762 1,372
HIMACHAL PRADESH (02) 13,938 493 3,200 1,08,153 95,255 3,188 5,647 1,932
State _name Females Females Females Females Male Male Male Male
PUNJAB (03) 72,829 5,468 5,757 6,92,459 5,16,724 11,295 10,228 15,139
CHANDIGARH (04) 14,435 787 8,725 1,06,774 1,85,856 7,463 13,769 1,290
UTTARAKHAND (05) 25,691 1,733 7,717 3,64,698 2,65,536 6,530 19,304 4,913
HARYANA (06) 1,05,741 6,670 8,047 12,84,022 6,77,595 14,665 12,805 23,722
NCT OF DELHI (07) 1,19,575 7,610 23,224 12,01,945 18,14,435 39,051 73,391 15,654
RAJASTHAN (08) 49,392 4,192 13,275 12,88,934 3,29,428 9,374 18,313 13,810
UTTAR PRADESH (09) 91,265 14,578 12,649 20,52,928 4,35,014 19,473 36,835 30,907
BIHAR (10) 12,127 2,371 2,105 7,99,373 45,028 2,959 3,258 15,275
SIKKIM (11) 2,616 257 698 14,764 16,926 2,617 925 331
ARUNACHAL PRADESH (12) 8,260 1,104 599 18,962 41,110 8,613 928 319
NAGALAND (13) 4,420 921 1,103 15,307 28,567 9,993 1,783 471
MANIPUR (14) 419 267 321 5,378 1,804 1,801 520 185
MIZORAM (15) 1,795 209 361 2,522 9,918 1,009 446 424
TRIPURA (16) 6,795 143 149 17,502 15,891 955 283 578
MEGHALAYA (17) 2,726 403 1,878 25,469 17,727 4,407 3,025 4,418
ASSAM (18) 6,642 2,378 1,834 1,56,184 74,921 49,697 3,074 5,495
WEST BENGAL (19) 36,504 7,436 5,567 7,49,996 4,32,269 76,036 15,470 23,676
JHARKHAND (20) 31,154 4,061 5,872 9,84,464 3,83,816 16,094 15,672 25,101
ODISHA (21) 11,709 3,735 4,935 3,27,476 1,11,038 40,917 10,369 9,282
CHHATTISGARH (22) 29,610 1,843 3,160 4,01,947 2,69,311 11,213 7,196 11,436
MADHYA PRADESH (23) 52,026 7,859 9,221 12,87,527 3,86,776 15,609 22,575 27,460
GUJARAT (24) 75,552 18,865 5,722 6,28,473 10,46,192 1,23,091 12,864 17,928
DAMAN & DIU (25) 2,933 159 220 12,309 67,115 1,653 306 335
DADRA & NAGAR HAVELI (26) 2,588 220 181 19,950 54,455 3,247 451 957
MAHARASHTRA (27) 2,49,129 30,509 33,678 18,31,160 25,37,638 1,01,924 87,034 69,111
ANDHRA PRADESH (28) 49,670 7,898 10,847 5,33,544 2,31,471 37,079 13,104 24,790
KARNATAKA (29) 1,24,179 12,953 38,944 8,40,442 6,57,819 61,444 63,643 31,557
GOA (30) 8,838 1,149 953 45,854 64,852 6,212 1,716 1,661
LAKSHADWEEP (31) 59 7 234 118 2,200 19 340 29
KERALA (32) 24,874 1,219 3,195 1,02,255 1,29,875 6,970 6,758 19,709
TAMIL NADU (33) 43,823 3,271 20,435 3,73,292 2,19,262 14,181 38,727 21,732
PUDUCHERRY (34) 7,389 925 2,014 1,03,434 43,572 2,566 2,908 16,107
ANDAMAN & NICOBAR ISLANDS (35) 1,419 107 226 16,731 26,304 1,915 455 340

3.a. From the following uniformly distributed data scene calculate the probability w.r.t statement.
The weekly output of a steel mill is a uniformly distributed random variable that lies between 110 and 175 metric tons.
1. Compute the probability that the steel mill will produce more than 150 metric tons next week.
2. Determine the probability that the steel mill will produce between 120 and 160 metric tons
(5 Marks)
3.b. Draw the histogram separately (for Person, male and female) and write the interpretation. The following table shows the age group-wise total number of Migrants as per census 2011.
Age Group Total number of
Migrant persons Total number of
Migrant Males Total number of
Migrant Females
0-4 1,89,62,713 98,34,738 91,27,975
5-9 2,09,17,565 1,09,59,506 99,58,059
10-14 2,38,76,335 1,24,25,108 1,14,51,227
15-19 2,92,02,399 1,26,83,733 1,65,18,666
20-24 4,68,55,749 1,31,97,283 3,36,58,466
25-29 5,05,67,231 1,30,45,214 3,75,22,017
30-34 4,64,20,105 1,21,34,009 3,42,86,096
35-39 4,51,14,917 1,20,60,030 3,30,54,887
40-44 3,81,61,379 1,09,00,143 2,72,61,236
45-49 3,31,51,742 97,04,026 2,34,47,716
50-54 2,57,83,138 79,40,152 1,78,42,986
55-59 2,13,54,664 61,61,754 1,51,92,910
60-64 1,97,49,108 54,01,736 1,43,47,372
65-69 1,38,28,278 36,87,082 1,01,41,196
70-74 96,96,149 26,62,421 70,33,728
75-79 48,34,573 13,41,572 34,93,001
80+ 57,14,991 14,61,296 42,53,695
Source: D4 table, census 2011
Note: Here, Students may use EXCEL for the preparation of the Histogram. (5 Marks)
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