NMIMS International Marketing Assignment ABC Pharmaceuticals

International Marketing

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1. Your company is planning to enter an international market. Suggest a suitable mode of entering that international market. Do mention the nature of business along with appropriate reasons for selecting a specific mode.

2. Suggest a suitable International promotional strategy for a newly introduced product in services market. (You may decide the brand while answering the question).

Read the case & answer the questions based on the case:

3. ABC Pharmaceuticals, a leading pharmaceutical company based in the United States, is seeking to enter the Chinese market, which presents significant growth opportunities due to its large population & increasing healthcare expenditure. However, navigating the complex regulatory environment & cultural nuances poses challenges for ABC Pharmaceuticals. As a result, the company is considering a joint venture (JV) or strategic alliance as a mode of entry into China.

a. Discuss the strategic rationale behind ABC Pharmaceuticals' decision to pursue a joint venture or strategic alliance as a mode of entry into the Chinese market.

b. Identify the strategic objectives and potential synergies that ABC Pharmaceuticals aims to achieve through the joint venture or alliance in China.

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