nmims june 2019 mba solved assignment

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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2019 EXAMINATION

SEMESTER 2 ASSIGNMENTS
Marketing Management
1. Assume you plan to purchase a new car for personal use. This will be the first car that you will be purchasing. Discuss various steps of consumer buying process that will be involved in purchasing a car.
2. M/s Furnideas wishes to sell furniture in the Indian Market. The company is known for their innovative ideas in furniture. The company has a global presence in selling furniture. The company sells to High, Middle and Lower Income group in different countries based on the segmentation. Furnideas appoints you as a consultant to guide them on types of segmentation that they should use for their furniture.
3. M/s Furnideas (as given in question 2) wants to promote its brand and products to create awareness and increase the sale of its products
a. Explain various promotion mix tools that you will use for M/s Furnideas to create awareness about the brand and products.
b. Explain any three online marketing tools that you will use to increase the sale for M/s Furnideas.

Essentials of HRM
1. Mazbooti Pvt Ltd is a civil engineering firm doing projects in buildings, roads, bridges, Flyovers etc. Recently they have bagged a lot of projects for which they require Graduate Trainee Engineers as well as Diploma Trainee Engineers in huge numbers. What could be the method of recruitment in such scenario? Discuss any two methods of recruitment for such high numbers also conclude by choosing the best method.
2. As per various researches it is reported that simulations are one of the most effective way of training. Discuss this statement with the help of strong supporting justifications and examples. Also conclude by suggesting any other form of training which can be considered to be as strong as simulations.
3. Kaira is working as an Assistant Manager Marketing from past five years in an FMCG company. She is a very hard working and dedicated employee. Her performance has also been good consistently. She is one of the deserving employee who never got her fair share of success. From past five years she has not got a single promotion because of which she is contemplating to resign. She communicated the same to Mohit who is her reporting authority. Mohit apprises this to the top management and even gives cues that because of lack of career planning their organisation is in a verge of losing an important talent. Sanjay, the Operations Head on the other hand is totally against the idea of Career planning.
a. Mohit is asked to prepare a list of merits of Career planning. Help him prepare the same.
b. Sanjay opposes Mohit with his list of demerits on the career planning. Mention all the pros and cons of career planning and highlight who is right, Mohit or Sanjay?

Business Law
1. List out the exemptions under which information can be denied under the Right to Information Act, 2005.
2. Explain two (2) instances in which the consumer courts in India have given directions/orders awarding reliefs in respect to defect of goods/deficiency of service.
Each instance should in detail explain (i) facts of the case and (ii) what relief and damages the consumer courts has granted.
3. Karan and Arjun had entered into a contract where Karan was to supply 50,000 phones to Arjun within 2 months from the date of signing of contract. Karan was to procure the phones from China and deliver the same to Arjun. The rate of the phone was Rs. 5000/- a piece (inclusive of all taxes and duties). At the time of the execution of the contract, the duty was at 5% (five percent). Immediately after the execution of the Agreement, India had increased the duties to 1000% (one thousand percent). Therefore, Karan was finding it difficult to sell the phones at the price agreed earlier. In the circumstances, kindly advice:
a. How can Karan discharge such a contract?
b. How can Arjun enforce such a contract?

Business Statistics
1. The Stock Price details of TATA TELESERVICES (MAHARASHTRA) LTD. are given below
Date Close
No. of No. of
Total Turnover
Shares Trades
01-03-2019 3.09 69,242 100 2,14,257
05-03-2019 3.35 1,97,344 251 6,51,621
06-03-2019 3.41 1,58,205 160 5,47,942
07-03-2019 3.55 4,00,183 433 13,99,537
08-03-2019 3.49 2,73,890 503 9,42,944
11-03-2019 3.5 1,46,178 145 5,12,714
12-03-2019 3.52 80,672 109 2,83,868
13-03-2019 3.46 1,49,428 116 5,14,536
14-03-2019 3.4 72,539 183 2,44,876
For the above sample, determine the following measures:
a. The mean closing price
b. The standard deviation of total number of shares
c. The median value of number of trades
d. The 75th percentile value of total turnover
Analyze the above data using descriptive statistics and comment on the relationship between the various variables
2. Let s assume that you have gathered the following information on the prices for different management books and the number of pages that each book contains.
Book
Pages
(x)
Price
(y)
A 500 700
B 700 750
C 750 900
D 590 650
E 540 750
F 650 700
G 480 450
a. Develop a least-squares estimated regression line.
b. Compute the coefficient of determination and explain its meaning.
3. The OECD cut forecasts again for the global economy in 2019 and 2020, following on from previous downgrades in November, as it warned that trade disputes and uncertainty over Brexit would hit world commerce and businesses. The Organization for Economic Co- Operation & Development forecast in its interim outlook report that the world economy would grow 3.3 percent in 2019 and 3.4 percent in 2020.
Those forecasts represented cuts of 0.2 percentage points for 2019 and 0.1 percentage points for 2020, compared to the OECD s last set of forecasts in November. High policy uncertainty, ongoing trade tensions, and a further erosion of business and consumer confidence are all contributing to the slowdown, said the OECD in its report. Substantial policy uncertainty remains in Europe, including over Brexit. A disorderly exit would raise the costs for European economies substantially, added the OECD.
Europe remains impacted by uncertainty over Britain s plans to exit the European Union, the U.S. - China trade spat and other weak spots, such as signs of a recession in Italy. For Germany, Europe s largest economy, the OECD more than halved its 2019 GDP growth forecast to 0.7 percent from 1.6 percent previously. It predicted a light recovery to 1.1 percent growth in 2020. Germany s export-reliant economy is particularly affected by weaker global demand and rising trade barriers.
(Source: https://www.reuters.com/article/us-oecd-economy/global-econo
mic-growthforecasts-cut-again-by-oecd-idUSKCN1QN13N)
a. In your opinion what forecasting tools are used in the above case for forecasting the global economy? Justify.
b. Are the forecasts accurate? Comment. What all errors are possible in the forecasts and how to deal with such errors?

Strategic Management
Case:
M/s Ximi wants to enter in the washing machine and refrigerator market in India. The company has earned a lot of reputation in the global market. The company is known for low priced segment and delivers the best quality. The service is the best in the world. The response time to customer problems is less than 24 hours.
1. The CEO appoints you as a consultant to analyze the external environment for the Ximi Brand. Analyze.
2. Discuss the various types of business models and suggest the one that should be implemented by M/s Ximi for their product launch in India. Explain the same with reason.
3. a. Explain various functional strategies that M/s Ximi can adopt to improve and maximize the resource productivity.
3. b. Explain any five CSR activities that the company should undertake in India to benefit its stakeholders.

Financial Accounting & Analysis
1. An investor wants to tests the financial position of Asian Paints Ltd. Thus, he wants to assess the short term liquidity as well as long term solvency. Discuss the four relevant ratio s which he will definitely look into.
2. Discuss the components of Other Income under the statement of Profit and Loss accounts of any Indian Corporate. How other income is different from revenue from normal operations under the vertical format.
3. The following information is provided by a dealer in computer chips. The dealer follows FIFO method for valuing stock, calculate from the following figures
Date particulars
April 1, 2019 Opening stock 750 chips @Rs1550 per chip
Purchases
April 10, 2019 1000 chips @Rs1750 per chip
April 20, 2019 1650 chips @ Rs1875 per chip
Sales
April 15, 2019 900 chips @Rs3000 per chip
April 16, 2019 1950 chips @ Rs 3250 per chip
a) Cost of goods available for sale (5 Marks)
b) Gross profit

Customer Relationship Management
1. As a customer, which are the best loyalty programmes that you have experienced? Share any 2 programmes with their outstanding features and scope for improvement.
2. How important is Customer Life Time Value in understanding customers & taking important business decisions? Illustrate with examples of brands that are leveraging the concept of Customer Life Time Value.
3. Aarav is a highly successful web designer known to exceed your clients expectations. He has a new client Ferris Wheel events which is a startup who have a limited budget but are looking for an effective solution to build traffic for their website and create their presence on the internet.
a. What aspects are imperative to the success of a site design?
b. Discuss the payment gateway options that you would propose to Ferris Wheel.

Enterprise Resource Planning
1. A medical device manufacturer Sammedics, provides Lacrimal Occlusion Therapies to physicians, hospitals and distributors around the world. Lacrimal Occlusion is a treatment for dry eye syndrome and related ocular surface diseases. Sammedics decided to replace their accounting and manufacturing systems with an integrated Enterprise Retail Planning (ERP) solution that would support their growth and address a number of operational problems. After 15 years in business, inventory was growing faster than revenue, on-time delivery was slipping affecting their financial and operational performance. What are the factors the management must keep in mind while selecting a vendor for the integrated system? What benefits do you think the ERP implementation will bring in for Sammedics?
2. The Malkan Group is one of the largest construction groups in India. It has more than 90 companies in its fold with several companies running at various locations throughout the country. Each company has its own database and information system, which was not connected to the head office. Getting a 360 degree integrated view of the business was proving to be impossible for the management. One of the biggest challenges faced was estimating the cost of construction. Since the project was spread over many years, aligning of projected versus actual cost was very difficult. With 30-40 projects running concurrently, departments maintaining data in different files, poor exchange of data with the head office, slow decision making, creation of power centers in the organization and difficulty in real- time estimation of different projects, the organization has decided to implement certain ERP. It plans to implement ERP in a phased manner with certain modules at first. Which modules would you recommend to them in their initial ERP implementation phase?
3. Ijo is a manufacturer of chips for smartphones. The supply chain at Ijo has become increasing complex. The chips are manufactured around the world and then delivered to customers worldwide. To support this complexity and anticipated growth, Ijo decided to evaluate it supply chain performance to meet the customer needs. It needed a cost effective way to interact with the suppliers and customers. Ijo was exploring alternatives for its legacy software and improve both relationship with suppliers and customers and thus considering the use of an ERP package.0
a. How can the supply chain module in an ERP package help Ijo?
b. What challenges do you think Ijo may face while implementing the ERP package?

Financial Institutions and Markets
1. Mukesh wants to invest and diversify his portfolio in mutual funds, bonds and debentures. Since he is unaware with these financial products, he seeks advise from the Relationship Manager. As a relationship manager guide Mukesh on the above options stating the pros and cons of each of the investment vehicle.
2. Anita established a new software company. She is in need of capital for the company. Anita is unaware as to how she can raise fresh capital from the primary market. As a friend of Anita help her to know the various sources from which she can raise capital from the primary market.
3. a. Kabir has recently joined his dream company, SEBI. Since he is a fresher, his manager asks him to prepare a presentation on the role of SEBI in the financial market. Help Kabir with his presentation.
3. b. In order to highlight the role played by regulatory bodies, Kabir s manager also asked him to analyse and present the role played by regulatory bodies in the Harshad Mehta Scam which shook the entire economy of our nation.
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