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Internal Assignment Applicable for DECEMBER 2018 Examination

World Class Operations
1. What do you mean by Value Analysis Methodology? Explain with a suitable example.
2. Reliability Index is extensively used to achieve world class operations. Discuss some of the widely used Reliability Index.
3. a) The three R s form the basis of Business Process Re-engineering. Explain these three Rs.
b) Pick up a firm of your choice and briefly explain how the firm has successfully implemented Business Process Re-engineering.

Decision Analysis and Modelling
1. Decision making is the most crucial and integral part of any management process. Explain the characteristics of Decision making process in Decision Science.
2. Monte Carlo Simulation technique is widely used in the industry. Briefly explain the statement with relevant example.
3. a) Obtain an initial basic feasible solution to the following transportation problem using Least Cost Method.
Warehouse Stores Availability
I II III IV
A 7 3 5 5 34
B 5 5 7 6 15
C 8 6 6 5 12
D 6 1 6 4 19
Demand 21 25 17 17 80
b) With reference to the above data, obtain an initial basic feasible solution to the following transportation problem using VAM and comment on the result by comparing with the Least Cost Method result.

Marketing Research
Q1. You are planning to start an online store through a company website and mobile app for selling organic, hand-made, fruit or vegetable-based cosmetic products such as face wash, face creams, scrubs, kajal, listicks, hand and body washes and lotions etc. Before launching your product range, you want to understand the online shopping behavior of consumers on webstores and mobile apps. What is the customer-related, website-related and purchase order-related information that you would collect?
Q2. India is home to a thriving fake market growing 20% every year where garments, shoes, watches, cowhide merchandise and jewellery are served as genuine products. Markets like Gandhi Nagar, Lajpat Nagar, Sarojini Nagar and Janpath in Delhi, AC Market Ludhiana are some of the hubs of fake merchandise. Passage of global brands, changes in inclinations from non-branded to branded, a quickly developing economy and a substantial youthful purchaser base in has made India a profoundly lucrative market. Because of broad communications and web-based social networking infiltration, the young are getting to fashion conscious. This has opened uncommon doors for the retail showcase. Market specialists say it is exceptionally hard to evaluate the extent of fake attire. The greatest concern is the clients fascination towards pilfered items is straightforwardly corresponding to the cost of these items which are sold at least 40% less than the original.
Given this understanding, the branded apparel marketers want to conduct a consumer research to understand the consumer psyche and counter the counterfeit market. State the research objective(s) and propose a research design for this study.
Q3. Marketers have identified a huge opportunity for organised players in the used car market. Currently, the pre-owned car market is 1.2 times the new car market in India, well below the 2.5 times that is typically found in mature markets. The organised used car sellers, which account for merely 15% of the overall pre-owned car space, have started seeing a dramatic rise in volumes. Mahindra & Mahindra s First Choice and Maruti Suzuki s True Value, are planning big time to expand their pre-owned car business. Despite a 15% market share in second-hand car sales, the organised segment is the fastest growing with a 36% spike in FY2017, while the growth for the unorganised sector remained flat in the same period. There is an opportunity in this market which needs to be tapped; but with caution.
The unorganized sector is trying to understand what are these areas that they need to work upon as they are facing stiff competition from the organized players. You have been asked to conduct a research to identify the target customer and understand the consumer needs towards pre-owned cars vs new cars & reasons, preferences for organized vs unorganized players, reasons for preferences, the prices that they would be willing to pay, the value-added services they would want and so on.
a. Describe the profile of your target customer for a pre-owned car. Will the profile of a target customer for a pre-owned car be the same as that of a new car? Why or why not?
b. For the primary data that needs to be collected towards this research, design a questionnaire covering all the research objectives, that could be used towards a quantitative questionnaire-based survey.

International Logistics & Supply Chain Management
1. You are a head of Distribution Dept from where the despatches take place to all over India in small and big packing. Now the Government has banned plastic and thermocol packing. Your products are to be protected from mishandling and water. Your management is worried about the safe deliveries of goods to the customers. Your management asks you to look out for alternatives by exploring various options thru your contacts, Google, etc.
As a HOD please give your suggestions to replace plastic and thermocol with the eco-friendly products? 2. Your company has decided to shift the warehouse from the factory to a place far away from the factory to save cost and utilize the existing warehouse space for future expansion. This is a readymade warehouse and a standalone facility. Company sent a mail to you asking you to visit the site and give all requirements with respect to safety, security and basic amenities like water and power supply.
As it is a faraway site from the city you need to check all requirements and include any additional requirements as you will be handling this warehouse. Please give complete list of requirements based on your experience.
3. Alan and Associates wants to import one consignment worth Rs. 80 Lakh. These are engineering items. The Import manager of this company knows you personally and requesting you to advise him on the incoterms i.e. whether he should import this consignment on Ex Works, FOB or CIF.
a. You need to first explain him the above 3 terms in details so that he will be able to explain the same to his boss
b. Which term you will recommend to your friend and explain the reason for the same.

Services Marketing
1. You are planning to launch a multi-cuisine Quick-serve Restaurant which shall serve different varieties of food ranging from fast food to south Indian, Italian, north Indian, Chinese. To maintain the quick-serve spirit, the restaurant intends to create quick-serve counters with separate billing stations for each cuisine. Each of these cuisine counters shall separately take the orders, do the billing and serve the quick bite menus. Create a service blueprint for this QSR.
2. Discuss the role and relevance of four potential gaps within a service organization which may lead to a fifth and most serious gap that is the customer gap.
Explain with illustrations.
3. Village Volvo is the new kid in the town. It represents an effort by two former Volvo dealer mechanics to provide quality repair service on out-of-service Volvos at a reasonable cost. Of their 22 years of training and experience with local Volvo dealers, they have earned a reputation and a following of satisfied customers that makes such a service operation feasible to deliver. Their operation is to provide clients with custom car care service that is unavailable at other dealers. They have set aside specific times each week when clients drive in for routine services such as tune-ups and oil changes. However, for diagnosis and repair of specific problems, they encourage clients to schedule appointments.
At the time of appointment, the mechanic may take a short test drive with the client to make sure that both understand the area of concern. Another source of information available to the mechanic is the Customer Care Vehicle Dossier (CCVD). This is a continuing file of each vehicle that it services and this history can help the mechanic diagnose problems and also provide a convenient record on the warranty service etc. The owners are also considering the use of CCVD as a way of reminding customers that routine maintenance procedures may be due.
At present, Village Volvo has no provision for alternate transportation for the customers. A shuttle service two or three times a day is also being considered, as the owners feel that their suburban location may deter some clients. A waiting room is also available with a television set, comfortable chairs, vending machines for tea / coffee and soft drinks, magazines and newspapers etc. This facility is almost exclusively used by clients who come during the drop-in hours for quick routine jobs such as tune-ups etc.
The owner mechanics do no repairs between 7 and 8 am and 5 and 6 pm because these are heavy customer contact hours. As repairs are done, the owner mechanic make note of any other problem that might need attention in the future. This is recorded in the CCVD for future use. This is also intimated to the customer, may be in the form of a reminder postcard sent to them.
All small parts that have been replaced are placed in a clean box in the car. Care is taken throughout the repair process to keep the car clean and the inside is vacuumed as a courtesy before pick up. The Village Volvo owners have developed a network of other service providers who assist in recycling used parts and waste products and to whom they can refer clients for work that is not a part of Village Volvo s services such as body work, alignments, reupholstering etc. The owners are also considering the possibility of offering a mini course on weekends to teach clients what they can do to attain their 2,00,000 miles Volvo medal.
Questions
a. Discuss the appropriate customer segments that Village Volvo should target and it s positioning strategy to reach out to these target segments
b. Evaluate the expanded marketing mix for Village Volvo

Advanced Supply Chain Management
Q.1 Collaborative Planning, Forecasting and Replenishment (CPFR) is a business practice that combines the intelligence of multiple partners in planning and fulfilment of customer demand. Discuss the phases you would follow while implementing CPFR. Give some industry example where it was successfully adopted.
Q.2. Single Source is one of the sourcing strategies. Discuss the benefits and risks of this strategy. Elaborate your answer with examples from industries.
Q.3. Given below is the costs and quarterly sales forecasts of a product.
Quarter I II III IV
Sales forecast (Kg) 80,000 50,000 120,000 150,000
Hiring cost Rs100 per worker
Firing cost Rs500 per worker
Inventory carrying cost Rs.0.50/Kg per quarter
Production rate per employee 1000 kg per quarter
Beginning workforce 100 workers
Labour Rate Rs. 5760/qtr
a) Develop a Chase strategy for aggregate planning and find the total cost.
b) What are the problems related to aggregate planning?

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