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INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2021 EXAMINATION
Business Economics
1. What do you mean by demand Forecasting? Enumerate the limitations of demand forecasting (10 Marks)
2. Complete the hypothetical table below and explain in brief, the behaviour of each type of cost.
Quantity Total Fixed Cost Total Variable Cost Total Cost Average Fixed Cost Average Variable Cost Average Total Costa Marginal Cost
0 100 0
1 100 25
2 100 40
3 100 50
4 100 60
5 100 80
6 100 110 (10 Marks)
3.a. Assume that a business firm supplied 450 units at price Rs 4500.The firm has decided to increase the price of the product to Rs 5500. Consequently, the supply of the product is increased to 600 Units. Calculate the elasticity of supply. (5 Marks)
3.b. From the given demand Schedule, calculate the price elasticity of demand.
Price of Air Tickets (Per Tickets ) Quantity Demanded (tickets per month) 1,00,000 5,000 1,20.000 3,500
(5 Marks)
Financial accounting & Analysis
1. Mr. Anmol started a retail outlet of food corner named Anmol Foods in his locality and doing well in his food business. His friend Atul ask him to record the transactions and assess his financial position. Mr. Anmol is not convinced on accounting of the information as he is not sure about the need of accounting when he is earning good money. You as Mr. Atul, help Mr. Anmol to get an understanding about the term accounting, uses of accounting information - so that he can record the financial information and assess his financial position.
Also, discuss any five accounting terms relevant to recording the financial information.
(10 Marks)
2. Hindustan Unilever Ltd.is an Indian consumer goods company listed on the stock exchange in India. As part of the listing agreement the Management Discussion and Analysis Report should form part of the Annual Report to the shareholders.
MD&A should include discussion on certain crucial matters within the limits set by the company s competitive position. Discuss about MD&A, list down, and briefly define those matters which MD&A should include. (10 Marks)
3. Following information is available in respect of A Ltd
Particulars
As on 31.3.2019
(Rupees. In Lacs)
As on 31.3.2020
(Rupees. In Lacs)
Investment in Financial Assets
-
100
Equity Share Capital
150
160
Long term Loans taken
100
200
Dividend paid
-
26
Dividend received
-
10
Interest received
-
15
a. Prepare the cash flow from financing activities from the above information and give reasons for each element whether these elements belongs to financing activities or not (5 Marks)
b. Calculate the relationship between the debt and equity for the year 2019 and 2020, and comment (5 Marks)
Management Theory and Practice
1. ABC Ltd. is facing a huge inventory cost and wastage of resources and would want to take the help of JIT and Lean Manufacturing to solve their issues. Can you guide them on the same? (10 Marks)
2. An entrepreneur wants to set up an organization dealing in manufacturing of toys and has hired you as a consultant. Can you please guide him about the functions of Management? (10 Marks)
3. XYZ Ltd. is facing a lot of internal conflicts of late. One of the main reasons attributed to the same is cultural differences
a. Can you explain the different types of conflicts that arise in organizations due to cultural differences? (5 Marks)
b. Can you also suggest some important techniques of Conflict resolution (5 Marks)
Marketing Management
1. As a marketing consultant, you need to highlight any emerging Demographic Trend either in Urban or in Rural India during Covid-19 pandemic. How should FMCG companies such as Hindustan Unilever take advantage of this trend & make changes to their advertising or new product development strategies? (10 Marks)
2. Staples is a US based office stationery brand that is planning to enter India. As a Marketing Consultant suggest & describe atleast 1 innovative way of reaching out to Staples B2B potential customer base in India. Name any 5 potential B2B customer segments for Staples in India. (10 Marks)
3. India has registered the second highest Covid-19 case load in the whole world. This has led to a massive fall in Inbound tourism for India from overseas travellers. As a Marketing Consultant to Ministry of Tourism, Govt of India, suggest the following: -
a. Build an advertising campaign on TV, Radio & Print Medium to attract foreign tourists back to India. Highlight the key communication messages that you will use.
(5 Marks)
b. Which social media platforms will you choose to use? Suggest atleast 2 such platforms & describe your innovative initiatives? (5 Marks)
Business Law
1. List out the features of Information Technology Act, 2000. Provide any two (2) changes introduced by the Information Technology Act, 2000 and how it has impacted the citizens of India. (10 Marks)
2. Explain in detail two (2) real-life cases where Rights of Consumers have been upheld. (10 Marks)
3. Pestonjee Shroff ( Pesi ) owned huge tracts of land in Mumbai and he used to receive offers from various developers and builders to develop the land owned by Pesi. Pesi refused such offers of redevelopment and commercialization as he intended to use the land or proceeds from land for charitable purposes. But one day few individuals along with a builder (who had earlier been refused by Pesi) barged into his home and made him sign the papers of redevelopment of the plot. For this the builder gave him Rs. 200 crores and the money was transferred to his account. The agreement also was duly registered. Pesi being unhappy with the development of events and forcibly being made to sign an agreement wanted to take legal action. So he has approached you for understanding the legal position:
a. Is such an agreement a binding Agreement or can it be cancelled? Please give your reasons for your answer. (5 Marks)
b. Assuming the market value of land is Rs. 85 crores, can Pesi seek cancellation of the agreement? Please give your reasons for your answer. (5 Marks)
Essentials of HRM
1. LMN Ltd. is a newly set up construction Company in India. You are hired as an HR Consultant to help the company in all HR matters in the initial stages. Your first assignment in this company is to set up a process for Human Resource Planning in this organization. Explain the HR Planning process that you will suggest to this organization step by step. (10 Marks)
2. As an HR Manager of TBS Bank, you are given the responsibility of helping a newly set up TBS Mutual Funds Unit set up a recruitment system. Suggest which internal sources of recruitment TBS Mutual Funds can consider. (10 Marks)
3. Classical Coaching Classes are running in Mumbai since 2001. Currently, the institution is facing high employee turnover. You are hired as an HR Consultant to help the institution to solve this issue. You have suggested that proper induction program shall be conducted for all the new employees so that they understand the importance of institution at the initial stages. You are asked to justify this suggestion. In this background, answer the following:
a. Explain the need for induction from organization s perspective (5 Marks)
b. Explain the need for induction from employee s perspective (5 Marks)
Operations Management
1. Discuss the various inventory management/control techniques prevalent in the industry. Discuss how some of these techniques would be applicable to a organization in the FMCG sector for effective management of their inventories; i.e soaps, household supplies, etc (you can assume inventories of your choice to explain). (10 Marks)
2. List and explain in brief the various types of plant layout concepts in operations management, highlighting the objective, considerations of a good layout design. Give examples on where each of these types can be employed respectively. Briefly explain a layout for a Retail store operations (10 Marks)
3. Assume you are a part of the Operations team in an automobile manufacturing setup. You are also working in coordination with other departments. Discuss the following aspects of the operations of your organization
a. Define Quality & list and discuss in brief the various dimensions of quality in operations (5 Marks)
b. Discuss the concept of EOQ in brief. Using the data below, find EOQ, and the reorder point. Annual Demand: 15,000 units; Weeks Operating: 50 weeks/year; Ordering Costs: Rs. 60/order & Holding Costs: Rs. 7/unit/year; Lead-Time: 5 weeks & Safety Stock: 250 units (5 Marks)
Strategic Management
1. You have been appointed as a Strategy Consultant to a Belgian Luxury Chocolate brand namely Belge wanting to enter India. Which one of Porter s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target alongwith the price points? (10 Marks)
2. Miniso, a Japanese-inspired lifestyle product retailer wishes to enter India s Retail market. Conduct a PESTLE analysis for Miniso in India & suggest whether Miniso should enter India or otherwise. (10 Marks)
3. You are the Chairman of Mazda Motors in Japan. Your Indian subsidiary Mazda India has managed to gain only under 4% of the market share so far & Competitor brands such as Maruti & Hyundai account for 48% & 15% of the market shares respectively.
a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)
b. In your opinion, would it be considered appropriate to pursue a Strategic Alliance or a JV Strategy or should Mazda go it alone in India? State your response with appropriate justifications & reasons. What would be the advantages & disadvantages of such a strategy? (5 Marks)
Decision Science
1. Considering Y as a dependent variable, a regression model is applied with three independent variables X1 X2 and X3. The results of the regression analysis are shown below:
Answer the following:
1. Define R and R Square.
2. What is the significance of F test.
3. Which variable has the highest impact on Y.
4. Write the regression equation.
5. Calculate Y if X1= 10, X2 =20 and X3 =5 (10 Marks)
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2. The monthly sales (number of Cars sold) is recorded of a car dealer. Following ungrouped is available
52 33 70 95 57 61
57 64 54 94 38 61
50 39 94 63 59 31
68 88 93 48 82 82
74 70 92 76 98 91
32 33 31 75 54 48
36 64 63 66 92 98
36 54 71 86 84 55
91 34 64 67 89 78
97 92 53 56 68 55
93 42 51 77 36 93
44 66 63 33 68 79
83 53 86 76 35 40
55 41 36 39 42 96
60 53 38 51 95 56
48 69 49 33 95 37
83 62 96 34 85 32
39 59 77 62 35 34
54 89 36 45 83 34
39 61 88 86 55 33
a. Prepare the frequency distribution table showing the class interval (less than 10, 11 to 20, and so on), frequency of each class interval and cumulative frequency.
b. Calculate the mean, median, mode and quartiles of grouped data.
c. Calculate the standard deviation, variance and range
d. Make the following diagrams: Histogram, Frequency Polygon, Ogive (10 Marks)
3.a. It is estimated that 50% of emails are spam emails. Some software has been applied to filter these spam emails before they reach your inbox. A certain brand of software claims that it can detect 99% of spam emails, and the probability for a false positive (a non-spam email detected as spam) is 5%. Now if an email is detected as spam, then what is the probability that it is in fact a non-spam email? (5 Marks) 3.b. The time taken to assemble a car in a certain plant is a random variable having a normal distribution of 20 hours and a standard deviation of 2 hours. What is the probability that a car can be assembled at this plant in a period of time a) less than 19.5 hours? b) between 20 and 22 hours? (5 Marks)
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