NMIMS solved assignment September 2020

INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2020 EXAMINATION

Operations and Supply Chain Strategies
1. A successful startup in India is into health care products manufacturing. It had recently developed cost effective and small size ventilators for the covid-19 effected patients. The company wants to expand its footprint into India by setting up its operations. Design a strategic approach to different aspects of the business it needs to follow for an effective logistics and supply chain strategies keeping in creating demand and servicing the market. (10 Marks)
2. A company named Milky foods is producing Dairy products and is operating in Ahmedabad city and nearby towns within a radius of 100 kms. The main challenges that it is facing are, on time delivery of the products to the markets, meeting market requirements due to sudden spikes in demand. In addition to this it wants to spread its operations across South India. What are the strategies it needs to follow for accelerating the business in implementing the right kind of and operations and supply chain strategies?
3. The company Fortune industries Ltd is a major B2B player of oil business in the central India and want to expand its Retail operations Pan India through the B2C approach to grow its business and eventually become a listed company in NSE and BSE. The company wants to produce pack sizes ranging from 500 ml, 1 liter and bulk packs of 5 liters for families of large size. The company wanted to have product differentiation to scale up its operations.
a. Describe what kind of product strategy it needs to adapt for operations and supply chain. (5 Marks)
b. What are the strategies that will help the company to achieve its financial performance to reach it goal of getting listed in the BSE and NSE through the efforts of B2C business.

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