NMIMS SOLVED ASSIGNMENTS June 2020

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New Product Development and Managing Innovation

xv Hyundai has launched its battery car in the market and others companies like MG hector is following the innovation in Indian market. What type of innovation (Radical or incremental) you will consider in a shift from the petrol/diesel car to battery car? Give
reasons to support your answer. (10 Marks)

xvii. Explain the role of house of quality in quality function deployment. What are the benefits of implementation of house of quality? How it conducts the competitive assessment?

(10 Marks)

14. a. Samsung and Motorola have widely launched and done the branding of folding phone. The mobile manufacturer Apple wants to take the decision on new product development using technology S curve . How the curve helps apple to build a new product?

(5 Marks)

3. b. How can the competitor analysis be done in the case described in part (a)? (5 Marks)

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