smu bba 4th sem spring 2018 solved assignment

ASSIGNMENT DRIVE spring 2018
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER IV
SUBJECT CODE & NAME - BBA401- E-COMMERCE

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Q1. Define E-Commerce. What are the various functions and applications of E-Commerce?
a. Define E-Commerce 2
b. Explain the functions of E-Commerce
Explain the applications of E-Commerce
Answer:
E-commerce is an advanced technology related to commerce and the electronic media, the computer in particular. It is first important to understand the term business , which refers to the exchange of goods, items or

Q2. Write Short notes on
a. Local Area Network (LAN)
b. Wide Area Network (WAN)
c. Domain Names
d. Hyper Text Markup Language (HTML)
Answer:
a. Local Area Network (LAN): A LAN (refer to Figure 2.1) covers only a limited geographically area ranging from 0 to 2 Km, such as organizations, home, buildings. In a local area network, nodes are connected

Q3. Explain three important types of business models in practice. Give example to each of the models.
Answer:
There are three fundamental types of business models in practice. These are:
1. Business-to-Business (B2B)
2. Business-to-Consumer (B2C)
3. Consumer-to-Consumer (C2C)

1. Business-to-Business Model
The business-

Q4. With an example explain the different services offered by the Internet.
Listing the various services
Explanation
Examples
Answer:
Services that are available on the Net:
World Wide Web
E-

5. Explain the different categories of electronic payment system in detail
(Listing the types and sub types, Explanation)3 +7 =10
Answer: There are three main categories of EPS.
1.Banking and Financial Payments
2.


Q6. What is internet marketing? Briefly explain the different types of internet marketing.
Explain the internet marketing
Explain the types of internet marketing
Answer:
The term Internet marketing is interchangeably used for Web marketing, e-marketing, Internet advertising or online

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DRIVE Spring 2018
PROGRAM - BBA
SEMESTER - IV
SUBJECT CODE & NAME - BBA402, MANAGEMENT ACCOUNTING

Set 1

Q1. From the following information, find out the amount of contribution:

From the following information, find out the amount of contribution:



Solution:

Contribution per unit = Selling price per unit - variable cost per unit (OR total contribution = total sales

Q2. From the following particulars, prepare the cash flow statement for the year ended
31 March 2017 by the direct method:
Cash sales Rs.6,00,000
Cash collected from debtors during the year amounted to Rs.3,00,000
Cash paid to suppliers was Rs.7,00,000
Rs.90,000 was paid to and for employees
Furniture of the book value of Rs.2,000 was sold for Rs.1,000 and a new furniture costing Rs.8,000 was purchased
Debentures of the face value of Rs.30,000 were redeemed at a premium of two percent interest on debentures. Interest on debentures of Rs.8,000 was also paid.
Dividend of Rs.45,000 for the year ended 31 March 2017 was distributed in May 2017
Cash in hand and at bank as on 31 March 2016 and 31 March 2017 was Rs.5,000 and Rs.50,000 respectively.

Solution:
Cash Flow Statement (Direct Method)
for the year ended 31 March 2017
Particulars Rs.

Q3. What are the factors that affect the policy of dividend of a company?

Answer:
Factors Influencing Dividend Policy

Legal considerations The provisions of the Companies Act, 1956, must be kept in mind since they provide a

Set 2

Q1. Budgetary control is a system of planning and controlling costs. It is a process of
continuous comparison of actual performance and cost with the budget. Explain the steps in detail.

Steps included in the budgetary control system

Answer:

The various steps included in the budgetary control system are:

1. Determination of organisational objectives Budget is a tool for implementing the organisational

Q2. From the following data, calculate overhead variances of following:
Variable overhead expenditure variance
Fixed overhead expenditure variance
Total overhead cost variance
Fixed overhead capacity variance
Fixed overhead calendar variance

Note: There was a five percent increase in capacity.

Solution:

Calculation of standard rate for fixed overhead and variable overhead

Std. rate = Standard overheads / Standard output

Q3. The following is the balance sheet of Star Enterprise.



Calculate:
1. Current assets ratio
2. Liquid ratio
3. Solvency ratio
4. Debt-equity ratio

Solution:

1. Liquid ratio

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DRIVE
SPRING 2018
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
Semester 4
SUBJECT CODE & NAME
BBA 408 - International marketing

SET I
Q.1 Define international Marketing and explain its benefits.
Define International Marketing 2
Benefits of International marketing 8
Answer-
The definition of international marketing let us recapitulate the definition of Marketing as given by Mr. Kotler, an authority on the subject. According to Mr. Kotler, Marketing is a societal process by which

Q.2 Explain the structure of market in detail.
Market structure 10
Answer-
Market structure:

The main classifications are:
1. Perfect competition.
2. Monopolistic competition.

Q.3 What are the various element of culture explain each in detail?
Element of culture 10
Answer-

Elements of Culture
Broadly, culture constitutes five elements called the values, rituals, symbols, beliefs and thought processes as referred in the foregoing paragraphs. Each of these five elements of culture is of extreme

SET II
Q.1 Why there is need for market research? What are the advantages of market research?
Need for market research 5
Advantages of market research 5
Answer-
Need for Marketing Research
Consumer is the King M.K. Gandhi. Provider of goods and services are expected to ensure customer delight. Customer delight can be ensured only when the marketer fully understands the desires

Q.2 Explain the pricing decision in international marketing.
Pricing Decision 10
Answer-
Pricing Decision
Decisions pertaining to pricing of products in the area of international marketing domain are dependent mainly on the following

Q.3 What is Advertising? What are the key concepts of Advertising?
Advertising 3
Key concepts of advertising 7
Answer-
Advertising -
Advertising is a form of paid communication using a persuasive approach intended to connect an identified sponsor with a target audience. Advertising employs non-personal mass media to reach the audiences. In other words, advertising is a public announcement to inform and persuade people to buy a product, a service or an idea.

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DRIVE
SPRING 2018
PROGRAM
Bachelor of Business Administration - BBA
SEMESTER
IV
SUBJECT CODE & NAME
BBA409
Small Business Management

Q.1 Explain External Analysis. Elaborate three powerful techniques for External Analysis.
External Analysis 1
1. PEST Analysis 3
2. Five Forces Model 3
3. SWOT Analysis 3
Answer-
External Analysis
For formulating a strategy, a firm must scan the external environment and make an internal assessment of its position and then develop a strategy by matching the two. The three powerful techniques available for this purpose are:
1. PEST Analysis
2. Five

Q.2 Explain any five Marketing Assistance to MSME Units by Government.
Marketing Assistance to MSME Units by Government 10
Answer-
Marketing Assistance to MSME Units by Government
Government is helping the growth of MSMEs in several ways recognizing the important role they play in economic development. These are given below.

1. Reservation/de-reservation of products for manufacture in the micro and small enterprise sector: An important feature of the Indian economy is the exclusivity provided to MSMEs to produce

Q.3 What are four managerial activities? Illustrate the significance of these managerial activities.
Four managerial activities 2
Significance of Four managerial activities 8
Answer-
Four managerial activities
A different perspective of the manager s activities was observed by Fred Luthans and his associates. Their question was whether managers who move up most quickly in an organisation perform

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Bba410
Spring 2018
1 Explain different types of Retail formats.

Answer: Store retail format
The following are the types of retail stores under store retail format:
1. Convenience store: It is generally a well situated, food oriented store with long operating hours and a limited

2 Discuss the components of merchandising management.
Components of merchandising management

Answer: Components of merchandising management
Merchandise analysis: The retailer needs to be aware of the target segment of the consumers before he makes the decision to buy the merchandise. Planning merchandise buying should be

3 What are the elements of store design? Explain each in detail

Answer: Elements of store design
Store marquee
Store marquee is the first mark of identification of the retailer or the retail store. It is also sometimes called as a sign board. The store marquee is usually painted or is a neon light displaying the store name or trade mark or a combination of store name, trade mark and other important information of the

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