smu bba fall 2017 ist sem assignment

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DRIVE Fall 2017
PROGRAM BBA
SEMESTER 1
SUBJECT CODE &
NAME
BBA 106
COMMUNICATION SKILLS

Set 1

Q1. Depending on the channel used and the style of communication, there can be various types of communication. Explain the various types of communication based on channels and style?
(Meaning of communication-2 marks, Types of communication based on communication channels-4 marks, Types of communication based on style and purpose-4 marks) 10 marks
Answer.
Meaning of communication
Communication is a process whereby the meaning is defined and shared between living organisms. Communication requires a sender, a message, and an intended recipient, although the receiver need not be

Q2. As a listener, why do you think listening plays a vital role in the organization? Co-relate the importance of the listening process in workplace with probable measures to be taken to improve it.
(Purpose of Listening-3 marks, listening as an Important Skill in Work Place-4 marks, Measure to Improve Listening-3 marks) 10 marks
Answer.
Purpose of Listening
The basic purpose of listening is to pass on the information from the sender to the receiver and that the receiver attentively listens to it. In turn, the listener advocates certain actions accordingly. For example, a child attentively listens to what his parents say and then tries to imitate it. Here, listening plays an

Q3. Discuss different types of communication network practiced in an organization.
(Meaning of Communication Network-2 marks, Types of Communication Network-8 marks) 10 marks
Answer.
Communication Network
Communication Network refers to a simple form or means of intersection of lines in all directions where

Set 2

1. What is internal communication and what are the reasons for having it in the organisation?
Meaning of Internal Communication
Reasons for an organization to have internal communication

Answer: Internal communication refers to the communication that is within the organization and is designed to not reach outside the organization. It differs from the external communication in being

2 Different purposes of reading require different methods of reading. Describe the various ways of reading. What are the techniques that you can use to improve your reading?
Types of reading
Techniques

Answer: Types of reading
1. Scanning: It is the fastest type of reading. We use this method when we wish to find some specific information about something in a hurry. We quickly glance through the text, move our eyes quickly over the pages to look for relevant words or phrases that would give us the required information or lead us to it. This method is usually used for reading particular lists, sentences, paragraphs, passages, or chapters to

3 Explain the importance of 7 Cs of Communication.
Importance

Answer: The 7 Cs of communication: Communication plays a vital role in everyday affairs, whether it be in our personal life or at our workplace, the importance of effective communication cannot be over looked. Communication can take place in several forms. It can be through the spoken word, writing or

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DRIVE
Fall 2017
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
1
SUBJECT CODE & NAME
BBA107: ORGANIZATIONAL BEHAVIOUR

Assignment- Set 1

1 Define the term Organisational Behaviour . Explain the Key elements of Organizational Behaviour.
Definition of Organizational Behaviour
Key elements of Organizational Behaviour

Answer: Definition of Organizational Behaviour
In the words of Raman J. Aldag, Organisational behaviour is a branch of the Social Sciences that seeks to build theories that can be applied to predicting, understanding and controlling behaviour in work

2 Explain the types of Organizational Design. Discuss the determinants of Personality.
Types of Organizational Design
Determinants of Personality

Answer: Types of Organizational Design
a) Project organization this is oriented towards completing a big project or a number of small projects. Such projects are carried out by a team that comprises individuals who are experts from different fields and belong to different areas. These people, when becoming part of the team, have no link with

3 Discuss the two types of Stress. Explain the functions of Communication.
The two types of Stress.
Functions of Communication

Answer: The two types of Stress
Stress is caused due to the secretion of adrenalin into the blood in response to a danger. This chemical increases our breathing, heartbeat, etc and gives the extra energy to fight the threat.

Assignment Set 2

1 Define the term motivation. Explain Maslow s need Hierarchy theory.
Definition of motivation
Maslow s hierarchy theory

Answer: Motivation is the process that account for an individual s intensity, direction, and persistence of effort toward attaining a goal. (Robbins, 2003) Intensity is concerned with how hard a person tries. This is the element most of us focus on when we talk about motivation. Direction is the orientation that benefits the organisation. And persistence is a measure of how long a person can

2 What do you understand by the term Group ? Explain the stages of Group development.
Definition of Group
Stages of Group Development

Answer: According to David H. Smith, A group is a set of two or more individuals who are jointly characterized by a network of relevant communications, a shared sense of collective identity and one or more shared dispositions with associated normative strength. According to Kreitner & Kinicki a group is, A collection of people who interact for a common purpose, and between whose

3 Write short notes on the following:
a) Organization Culture
b) Conflict management

Answer: a) The culture of modern organisations should be strong but limited, differentiating fundamental assumptions that are pivotal (vital to organisational survival and success) from everything else that is merely relevant (desirable but not mandatory). Today s organisations, characterised

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DRIVE Fall 2017
PROGRAM BBA
SEMESTER I
SUBJECT CODE & NAME BBA 108-BUSINESS ENVIRONMENT

Set 1

1 Explain the different instruments of Monetary Policies?
General or quantitative controls
Selective or qualitative controls

Answer: Instruments of monetary policy
There are various methods and instruments which the Reserve Bank uses. Some are general or quantitative methods which control and adjust the total quantity or size or volume of deposits created by the commercial banks. There are others known as selective or qualitative controls as they control

2 Discuss the merits and demerits of Mixed economy.
Merits
Demerits

Answer: Merits of a mixed economy
a) Economic and political freedom
It provides enough scope for private enterprise. Freedom of choice of occupation exists. People are free to save and invest. Consumers are free to choose the goods and services they want to consume. A mixed economy provides adequate civil, political, and economic freedom to the people, subject to

3 Write a note on the three pillars of free economy namely liberalization, privatization and globalization.
Liberalization
Privatization
Globalization

A
nswer: An ideal free and open economy is based on three principles which are as follows:
Liberalization: The process of liberating the economy from governmental regulations and control

Set 2

1 Explain positive and negative effects of New Economic Policy?
Positive Effects
Negative Effects

Answer: Positive effects of New Economic Policy
Economic activities have picked up and the growth rate of GDP has shown an impressive



2 Differentiate GATT and WTO.
Explain GATT
Explain WTO

Answer: Members of all the trading blocs and agreements are also part of the World Trade Organization, more popularly known as WTO. WTO is now the only globally recognized trade organization that deals with the rules of trade between nations. It administers the rule of law in

3 Write short notes on the following:
a. Functional co-operatives
b. Multipurpose co-operatives
Functional co-operatives
Multipurpose co-operatives

Answer: Co-operative Sector has a very important role in the development of many other sectors. The Co-operative sector includes agriculture, retail distribution, housing, rural and small

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ASSIGNMENT DRIVE - FALL 2017
PROGRAM - BACHELOR OF BUSINESS ADMINISTRATION
SEMESTER - I
SUBJECT CODE & NAME - BBA109 & QUANTITATIVE TECHNIQUES IN BUSINESS

Q.1 Write Short Notes on Mean, Median & Mode. State Relationship between mean, median and mode
Mean
Median
Mode
Relationship between mean, median and mode. 3 +3 +3 +1= 10
Answer:-
Mean
Arithmetic mean is defined as the ratio between the sum of the observations and the number of observations. Arithmetic mean can be computed in two ways: i) Simple arithmetic mean, and ii) Weighted arithmetic mean. In case of simple arithmetic mean, equal importance is given to all the observations while in weighted

Q2 Elaborate different Variations in Time Series Analysis.
Secular Trend
Cyclic Fluctuations
Seasonal variations
Irregular Variations 2.5+2.5+2.5+2.5= 10
Answer:-
There are four kinds of variation involved in time series analysis:
1.

Q3
a. Define Correlation Analysis.
b. Calculate Karl Pearson Coefficient of Correlation between Expenditure on advertising and sales from following data. Also interpret your result
Advertising Expenses(In 1000 Rs) 39 65 62 90 82 75 25 98 36 78
Sales (Lakh Rs.) 47 53 58 86 62 68 60 91 51 84

Correlation Analysis
Coefficient of correlation
Interpretation 4+4+2 =10

Answer:-

a. Correlation Analysis:-
Correlation analysis helps us to decide the strength of the linear relationship between two variables. The word

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ASSIGNMENT DRIVE - FALL 2017
PROGRAM - BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER - I
SUBJECT CODE & NAME - BBA110 - COMPUTER FUNDAMENTALS
BK ID B1501 CREDITS 2 MARKS 30


Q 1 What are the different types of Number systems used by the computers?
Types of Number systems used by the computers 10
Answer:-
Types of Number systems used by the computers:-
Decimal Number System
The decimal number system is the primary number system which we use everyday while counting and has base ten. The name is derived from the Latin word Decem , which means ten. Each digit in a base ten number represents

Q2. Describe the applications of Computers in business and social life
Computer Applications in Business and social life 10
Answer:-
We use computers to perform mathematical and non-mathematical operations to achieve desired outputs. They are also used in vast area, every small or large company depends on the computer for their work to be don

Q3. Explain how templates are created and used in MS-Power Point
Creating templates
Applying templates 5+5=10
Answer:-
Creating templates
Often users want

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DRIVE
Fall 2017
PROGRAM
BBA
SEMESTER
III
SUBJECT CODE & NAME
BBA 305 LEGAL AND REGULATORY FRAMEWORK

Set 1

1. Discuss the major commercial and corporate laws prevailing in India.
[Commercial laws-5
Corporate laws-5]

Answer: Commercial laws
1. The Indian Contract Act, 1872: Most of the transactions in trade, commerce and industry in India are based on contracts. The Indian Contract Act, 1872 lays down the general principles relating to formation, performance and enforceability of contracts and the rules relating to

2. Explain the essentials of a contract of sale. Discuss the rights of an unpaid seller.
[Essentials of a contract of a sale-5
Rights of an unpaid seller-5]

Answer: Essentials of a Contract of Sale
i) Two parties: There must be two parties i.e., a buyer and a seller to effect a contract of sale and they must be competent to contract.
ii) Goods: There

3. Discuss the documents that are to be submitted to the ROC along with the application of for incorporation of a company
[List the documents-2
Explanation of two major detailed documents-4]

Answer: List of documents
1. Memorandum of Association
2. Articles of Association
3. Letter of authority to a person for carrying out corrections
4. Declaration by the

Set 2

1. Differentiate Competition Act 2002 and MRTP act 1969. Discuss the salient features of Competition Act.
[Differences-5
Features-5]

Answer: Differences
MRTP ACT, 1969 COMPETITION ACT, 2002
Based on the pre liberalisation Scenario Based on the post liberalisation Scenario

2. Elaborate the important features of Trademark Act, 1999.

Answer: Trademarks
A trademark generally refers to a brand or logo . The Parliament enacted the Trade Marks Act in 1999, replacing the Trade and Merchandise Marks Act 1958. The new Act came into effect from September

3. Explain the main objectives of Factories Act, 1948. Discuss the main areas that are focused in this act.
[Objectives-2
Areas and the factors that influence-4*2=8]

Answer: The main objectives of the Act are as follows:
To secure the safety of the person.
To secure health and protection of the persons from hazardous occupation / processes and equipment.
To ensure sound working conditions and welfare of the persons.
To protect the

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DRIVE
FALL 2017
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
Semester 3
SUBJECT CODE & NAME
BBA306 HUMAN RESOURCE MANAGEMENT

Set 1

Q1. Define Human Resource Management. Explain the features & Objectives of Human Resource Management.
Definition of Human Resource Management
Explaining the features & objectives of Human Resource Management

Answer: Human Resource Management (HRM) is a process of bringing people and organisations together so that the goals of each

Q2. What do you mean by Personnel Management? List and explain the differences between Personnel Management and HRM.

Answer: Definition
According to the Institute of Personnel Management of India Personnel Management is that part of management function which is primarily concerned with the human relationships within an organisation. Its objective is the maintenance of those relationships on a basis which by consideration of the well being

Q3. Explain the process of Selection.
Explaining the selection process in detail

Answer: Selection Process
i. Reception: Every organisation wants to create a favourable impression in order to attract the best candidates to the organisation. Any applicant coming to the organisation is treated well so that they have a

Set 2
Q1. Describe the various strategies to improve Employee Relations

Answer: Strategies to improve Employee Relations
i. Clarity of organisational principles Every organisation must ensure that their vision and values are

Q2. Discuss the objectives of Training. Explain the methods of On the Job Training.

Answer: Objectives of Training
i. To prepare the employee for the changing requirements of the job and the organisation.
ii. To impart basic knowledge to the new employees and ensure job specific intelligent performance.
ii. To prepare

Q3. Write down the objectives & Principles of wage and salary administration.
Explaining the objectives & Principles of wage and salary administration

Answer: The objectives of a comprehensive wage and salary administration plan are:
i. To provide a reasonable and equitable remuneration for all employees.
ii. To attract

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DRIVE: FALL 2017
PROGRAM: Bachelor of Business Administration- BBA
SEMESTER: 3
SUBJECT CODE & NAME: BBA307: QUALITY MANAGEMENT
BK ID: B1597
CREDITS: 4
MARKS: 60
________________________________________Set 1
Q.1: Discuss Deming s 14 points for management.
Deming s 14 points (10 Marks)
Ans:

Deming s 14 points:
Another of Deming s notable contribution was the 14-point methodology. The methodology lists 14 points or principles for

Q.2: How is the McKinsey 7S model used for carrying out strategic planning and implementation?
McKinsey 7S model Diagram (4 Marks)
Explanation (6 Marks)
Ans:

McKinsey 7S model Diagram: The McKinsey 7S model is a widely discussed framework for viewing the

Q.3: What is cost of quality? Why is it important to measure? List common costs of poor quality.
Cost of quality (2 Marks)
Why is it important to measure? (4 Marks)
List common costs of poor quality. (4 Marks)
Ans:

Cost of quality:
Traditionally, cost of quality is defined as the expenditure incurred by the producer to achieve a particular level of quality. It

Set 2

Q.1: What is meant by Quality Audit? What is its purpose?
Quality Audit (2 Marks)
Purpose (8 Marks)
Ans:

Quality Audit:
Audits refer to systematic investigation of procedures or operations. Audits are generally performed to ensure compliance to confirmed standards, proper implementation of processes as specified in the organizational requirements. It is

Q.2: Write short notes on:
a) Recognition and rewards (5 Marks)
b) Suggestion systems (5 Marks)
Ans:

Recognition and rewards:
Recognition and Rewards are two effective tools in the hands of managers to motivate employees and encouraging them to maintain and improve their performance in an organisation. Recognition refers to the acknowledgement by the management for the achievements and positive contributions made by the employee or the team that led to the

Q.3: Discuss about IMC Ramakrishna Bajaj National Quality Award.
IMC Ramakrishna Bajaj National Quality Award (10 Marks)
Ans:

IMC Ramakrishna Bajaj National Quality Award:
The IMC Ramakrishna Bajaj National Quality Awards was instituted in 1996. It was named after Mr. Ramakrishna Bajaj who was a

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ASSIGNMENT DRIVE - FALL 2017
PROGRAM - Bachelor of Business Administration - BBA
SEMESTER - III
SUBJECT CODE & NAME - BBA308 - Advertising and Sales Management

SET-I
Q. 1 Write short notes on:
i. Functions of Advertising
ii. Advertising pyramid
Explain various functions of Advertising
Explain Advertising pyramid. 5+5=10
Answer:-
i. Functions of Advertising
i) To make the product distinct from the competitors . For example, Maggie Noodles advertising banks on the taste and quality which

Q2 What are the various types of Advertising Appeal?
Explain the various types of Advertising Appeal. 10
Answer:-
The types of appeals are classified based on two categories.
The first

Q3 What do you mean by Copywriting? What are the major copy elements?
Explain Copywriting.
Explain major copy elements. 3+7=10
Answer:-
Copywriting is

SET-II
Q. 1 Define Public Relation. What are the various difference between Public Relation and Advertising?
Define Public Relation.
Explain the various difference between Public Relation and Advertising. 2+8=10
Answer:-
Definition:-
Public relations is used to build rapport with employees, customers, investors, voters or the general public. Public Relations (PR) is the actions of a corporation, store, government, individual etc. in promoting goodwill between itself and

Q2 What do you mean by Personal Selling? What are the various benefits of Personal Selling?
Explain Personal Selling. 3
Explain various benefits of Personal Selling. 7
Answer:-
Personal selling can be defined as an oral communication with the potential buyers of a product with the intention of making a sale. It may focus initially on developing a relationship with a prospect, but ultimately ends with an

Q3 What do you mean by Sales Audit? What are the various Principles of sales evaluation?
Explain Sales Audit.
Explain the various Principles of sales evaluation. 3+7=10
Answer:-
Sales audit is a

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