smu mba IInd sem old winter 2017 april may 2018 exam assignm

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DRIVE Winter 2017
PROGRAM - MBA
SEMESTER - II
SUBJECT CODE & NAME MB0044 - PRODUCTION AND OPERATION MANAGEMENT
BK ID - B1627
CREDIT & MARKS - 4 CREDITS, 60 MARKS
Set 1
Q1.
Write Short notes on
a. Material control and material handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making
(a. Material control and material handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making)
Answer:
Material control and material handling:
Material control is a management function whereby procurement, storage, and issuance of the storage material for purposes of manufacturing the products or consumption are conducted. Typically, material control involves:
Formulating the policies regarding selection of suppliers
Determining the quantities to be ordered
Fixing the prices
Formulating the terms of delivery

Q2. What do you mean by Operation Strategy? Explain various elements or components of Operations Strategy. 4, 6
Ans: Operations Strategy:
Operations strategy is defined as the set of decisions that are warranted in the operational processes in order to support the competitive strategies of the business. The objectives stated above

Q3. Describe following dimensions of quality with appropriate examples. 10
a. Quality of design
b. Conformance to design
c. Utilisation conditions
d. After sales service
Ans: Dimensions of quality: Quality is inherent in the product or service that is rendered to the customer. Since we are attempting to measure the same, we will look into those aspects of quality, called dimensions of

Q4. Explain various factors Influencing Plant Location.
General Factors
Special factors

Ans:

Various factors Influencing Plant Location: Factors influencing plant location can be broadly divided into two types namely: general

Q5. Describe the concept of Project Management Life Cycle. Also explain various Phases of project management life cycle.
Concept of Project Management life cycle
Phases of Project management life cycle
Answer:
Concept of Project Management life cycle
Project managers have to keep in mind the various problems that may be encountered during the project. Associated with the project could be the risks that may deter the project processes. Careful monitoring and regular supervision is required all through the project.

It is therefore

Q6. Why redesign of layouts may be necessary? List the differences between product and process layout. ( Reasons why resdesigning of existing layout is required, Listing of any five differences) 5, 5
Ans: Redesigning of a layout: There are several reasons as to why a redesigning of an existing layout may be required. These

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DRIVE
Winter 2017
PROGRAM
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
II
SUBJECT CODE & NAME
MB0045 FINANCIAL MANAGEMENT

Assignment Set -1

1. From the below details, show the effect of the dividend policy on the market price of company XYZ Ltd. shares using the Walter s Model.
Equity capitalisation rate Ke is 10%
Earnings per share is given as Rs. 10
ROI (r) may be assumed as follows: 10% and 15%
Show the effect of the dividend policies on the share value of the firm for three different levels of r, taking the DP ratios as 20%, 40%, 60%, 80% and 100%.
Explanation of concepts of working capital

Answer: K Ke 10%, EPS 10, r 10%, DPS=20

Case I r >k (r = 10%, Ke = 10%)
a. DP = 20% 2+ 0.10/0.10(10-2)/0.10
=Rs 100
b. 40%
4+ 0.10/0

2. Explain the Cash Flow Estimation Principles.
Cash Flow Estimation Principles.

Answer: Principles of Cash Flow Estimation
Separation principle: The essence of this principle is the necessity to treat investment element of the project separately (i.e. independently) from that of financing element. The financing cost is computed by

3. Financial planning means deciding in advance the financial activities to be carried on to achieve the basic objective of the firm. Explain the factors that affect financial planning.
Factors affecting Financial Plan

Answer: Factors Affecting Financial Plan
Nature of the industry The first factor affecting the financial plan is the nature of the industry. Here, we must check whether the industry is a capital-intensive or labour-intensive industry. This will have a major impact on the total assets that a firm owns.
Size of


4. Book value is an accounting concept . Explain the factors of this concept.
Calculate the worth of the value of one share from the below details of Company ABC :
Current dividend is Rs. 10.
It expects to have a supernormal growth period running to 6 years during which the growth rate would be 30%. The company expects normal growth rate of 10% after the period of supernormal growth period. The investor s required rate of return is 18%.
Factors explaining the concept of book value
Solution to the problem

Answer: Book value is an accounting concept. Value is what an asset is worth today in terms of its potential benefits. Assets are recorded at historical cost and these are depreciated over years. Book value may include intangible assets at acquisition cost minus amortised value. The book value of a debt is

5. Explain the capital Budgeting process and its appraisals
Solve the below given problem:
Given below are the details on the cash flows of two projects A and B. Compute pay-back period for A and B.
Year Project A cash flows (Rs.) Project B cash flows (Rs.)
0 (4,50,000) (5,50,000)
1 3,00,000 2,00,000
2 1,50,000 2,50,000
3 50,000 3,00,000
4 2,00,000 3,50,000
5 1,00,000 2,00,000
Explanation of capital budgeting process and its appraisals.
Solution for the problem

Answer: Capital Budgeting Process
A proposal should be commercially viable. The following aspects are examined to ascertain


6. Explain EOQ and Re order point.
A manufacturing company has an expected usage of 1,00,000 units of a certain product during the next year. The cost of processing an order is Rs 200 and the carrying cost per unit per annum is Rs 2. Lead-time for an order is five days and the company will keep a reserve of two days usage.
Calculate EOQ and Re order point. Assume 250 days in a year.
Explanation of EOQ and Re order point
Calculation of EOQ and Re order point

Answer: Economic order quantity (EOQ)
Economic order quantity (EOQ) refers to the optimal order size that will result in the lowest ordering and carrying costs for an item of inventory based on its expected usage, carrying costs and ordering

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DRIVE WINTER 2017
PROGRAM Master of Business Administration MBA
SEMESTER II
SUBJECT CODE & NAME M0046
Marketing Management

Q.1 Define Marketing and various marketing orientations.
Define Marketing
List various marketing orientations.
Answer-
Marketing
Marketing is the management process which facilitates the movement of goods and services from concept (advertising, product development, etc.) to the customer. The philosophy of marketing is based on a notion about the business in terms of customer needs and their

Q-2 Write short notes on Environmental Scanning and Implications of Inflation.
Environmental Scanning.
Implications of Inflation.
Answer-
Environmental Scanning

Environmental scanning refers to the careful monitoring of an organisation's internal and external environment for detecting early signs of opportunities and threats that may influence its present and future marketing plans. It helps the marketer in taking decisions regarding where to compete, how to compete, and on what to compete. The opportunity in business can be a trend or event that could lead to a significant upward change in sales and profit patterns, given the appropriate

Q.3-Explain the various stages involved in Consumer Decision Making Process.
Support your answer with a proper diagram showing the Consumer Decision Making Process.
Elaborate the Consumer Decision Making Process.
Diagram for Consumer Decision Making Process.
Answer-
Consumer Decision Making Process
After discussing the factors that influence the buying behavior, we will discuss the process of consumer decision making. Consumer buying decision process is explained through a number of stages and is influenced by one s psychological framework comprising the individual s personality,

Q.4-Explain Product Life Cycle (PLC)
Elaborate Product Life Cycle with an example.
Answer-
Product Life Cycle (PLC)

Product Life Cycle. A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes

Q.5 What do you mean by Brand? Enlist various advantages of Branding.
Define and Explain Brand.
Explain the various advantages of Branding.
Answer-
A traditional definition of brand stands as a name, word, mark, symbol, device, or a combination thereof, used to identify some product or service of one seller and to differentiate them from those of the competitors. The definition clearly focuses on the function of a brand, that is, to identify, irrespective of the specific means employed for the identification. A modern definition talks about

Q6. Explain Advertising. Also explain any 12 types of Advertising.
Define and Explain Advertising.
Describe any 7 types of Advertising.

Answer-

Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to carry the message through their set of media vehicles. The Oxford Dictionary explains advertising as 'to make an announcement in a public place, describe or

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PROGRAM
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
II
SUBJECT CODE & NAME
MB0047 MANAGEMENT INFORMATION SYSTEMS
SET 1

Qus:1 What are the different challenges a manager face in managing Information systems?
Answer: Managing IS in organisations is a highly challenging and complex task. One reason for this complexity is that neither organisations nor the IS they use remain static over time both change continuously, and it is the job of management to ensure that the systems remain useful and relevant for their

Qus:2 Explain the concepts of
a) Transaction Processing System
b) Management Information System
Answer: a) Transaction Processing System
A transaction is any activity of the

Qus:3 How Information system can be used to support Competitive strategy? Substantiate with suitable examples.
Answer: The promise of information systems is that they enable the competitive strategy of commercial fi rms. The competitive strategy of a commercial firm is its longterm competitive position, such as of being a

Qus:4 Explain the following concepts
a) Electronic Data Interchange (EDI)
b) Online Payment Technology
c) Mobile Commerce
Answer: a) Electronic Data Interchange (EDI)
Before the growth of the common standards for the Internet and the growthof Extranets, firms exchanged data electronically through private networks.
This process was called

Qus:5 What is DSS? How it is different from MIS? How DSS helps in Decision making?
Answer: Decision support systems (DSS) are used extensively across organisations to assist managers with making decisions. DSS are different from management information systems as they are used on an as-needed basis and created for solving special types of decision problems.

Qus:6 Explain why privacy is important for individuals in the organizations? How workplace electronic monitoring is done in the organizations?
Answer: Information systems are used widely across organisations, and they enable data and information to be widely distributed for use. When the data pertains to individuals (relating to their work, personal habits, or personal life), and it resides on organisational information systems, the

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ASSIGNMENT
DRIVE Winter 2017
PROGRAM MBA
SEMESTER II
SUBJECT CODE & NAME M0048
OPERATIONS RESEARCH
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question1. Define various Characteristics & Scope of operations research
Answer:
Characteristics of operations research:
OR is system-oriented. OR scrutinises the problem from an organisation s perspective. The results can be optimal for one part of the system, while the same can be unfavourable for another part of the system.
OR imbibes an inter disciplinary team approach. Since no single individual can have a thorough knowledge of all the

2 a. Elaborate various Rules for Writing a Dual Problem in linear programming.
Answer:
Consider the following linear programming problem:
Maximise Z = c1x1 +c2x2 + . . . +cnxn
Subject to the constraints
a11

b. An organisation produces X1 and X2 units of products R and S, respectively. In this case, the objective function and constraints are expressed as follows:
Maximise Z = 60X1 + 120X2
Subject to, 3X1 + 6X2 240 Raw material constraint
2X1 + 4X2 800 Labour hours constraint
X1, X2 0 Non-negativity condition
Use graphical method to determine how many units of products R and S the organisation should produce to maximise its profits.

Answer 2(b) - Here,
We have to

Question3.a. Explain the concept of Trans-shipment.
Answer3(a). Transhipment is the act of off-loading a container from one ship and loading it onto another ship. In any service operated by any line there are practical restrictions in terms of coverage of ports.. There is no shipping line that can cover all

b. Solve the following transportation problem using Vogel s Approximation method.

Answer:
olution:
TOTAL no. of

Question4. The processing time of four jobs and five machines (in hours, when passing is not allowed) is given in following table

a. Find an optimal sequence for the above sequencing problem.
b. Calculate minimum elapsed time & idle time for machines A, B, C, D & E.
Answer1.


Question5. Define following criteria s used for decision making under Uncertainty
a. Optimism (maximax or minimin) criterion

Answer 5(a).
Maximax (Optimist)
The maximax looks at the best that could happen under each action and then chooses the action with the largest value. They

b. Pessimism (maximin or minimax) criterion

Answer5(b).

Maximin (Pessimist)
The maximin person looks at the worst that could happen under each action and then choose the action with the largest
c. Equal probabilities (Laplace) criterion

Answer5(c).
Laplace criterion is also called as law of equal probabilities criterion or criterion of rationality, since probability of states of nature are not known it is assumed that all states of nature will occur in equal probability. I.e. assign an equal

d. Coefficient of optimism (Hurwicz) criterion

Answer5(d).

A compromise between the maximax and maximin criteria. The decision maker is neither totally optimistic (as the maximax

e. Regret (salvage) criterion

Answer5(e).
The minimization of regret that is highest when one decision has been made instead of another. In a situation in which a

Question6. Explain the following:
a. Economic Order Quantity (EOQ)

Answer 6(a).
Economic order quantity (EOQ) is an equation for inventory that determines the ideal order quantity a company should

b. PERT and CPM

Answer 6(b).
PERT stands for Program Evaluation Review Technique, a methodology developed by the U.S. Navy in the 1950s to manage the

c. Applications of queuing models

Answer 6(c).
Queueing Theory has a wide range of applications, and this section is designed to give an illustration of some of these. It has been

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DRIVE Winter 2017
PROGRAM MBA
SEMESTER II
SUBJECT CODE & NAME MB 0049 - PROJECT MANAGEMENT

1 Write Short notes on:
1. PERT model
2. CPM model

Answer: PERT model
A PERT chart is a project management tool used to schedule, organize, and coordinate tasks within a project. PERT stands for Program Evaluation Review Technique, a methodology developed by the U.S. Navy in the 1950s to manage the Polaris submarine missile program. A similar

2 Explain Project Life Cycle in detail?
Project Life Cycle

Answer: The Project Life Cycle
A rational order of activities that are applied to attain the project s goals or objectives is known as the project life cycle. Most projects experience similar stages on the path from origin to

3 Answer the following questions:
1. Mention the steps involved in a competitive bid.
2. Mention the elements/points that must be kept in view when designing , developing and operating a PMIS (Project Management Information System)
1. List the 5 steps involved in a competitive bid
2. List the 5 elements/points that must be kept in view when designing , developing and operating a PMIS

Answer: Competitive bid (bid and award)
The steps involved in competitive bid are discussed below:
1. The bid or

4 Discuss the major contents of the project s final report
Explain the purpose of the project final report
List suggested content of project final report
Explain each content and what it should contain

Answer: Purpose of the project final report: The final Project Report (PR) should be written by the

5 Write short notes on
1. Role of risk management in overall project management
2. Quality assurance

Answer: Role of Risk Management in Overall Project Management
Risk analysis and management is a process which enables the analysis and management of the risks

6 Explain Earned Value Method (EVM) in detail? How can a project manager manage the Project Schedule if team members don t accurately report when they are behind?
Explain Earned Value Method (EVM)
How can a project manager manage the Project Schedule if team members don t accurately report when they are behind
Answer: The Earned Value Method (EVM) is a useful tool that allows the calculations of cost and schedule performance measures including cost variance, schedule variance, cost and time over-

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