UPES Assignment Business Policy and Strategies Case Studies

Business Policy & Strategies
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A
Assignment I (Industry Analysis)

Objective: To develop skills in analysing the industry
Learning Outcome Bloom s Taxonomy Level 4 Analyse
Select an industry of your choice (try to narrow your focus e.g instead of Automobile industry suggest select one amongst - 2 wheeler, passenger vehicles, commercial vehicles, EV, SUVs.
Analyse the industry on two components:
Industry environment
Competitive environment
Suggested points:
Overall size (volume / value)
Market Growth rate (CAGR) past and projected (forecast)
Geographic boundaries of the market
Number, sizes and market share of competitors
Strategies being used by major players
Government policy
Structural changes in the industry
Any other point that you may consider useful.

Assignment Questions

1. Have you been able to demonstrate the application of PESTLE, Porter s Five Forces Model?

2. What is happening in the industry?

3. What structural changes the industry is undergoing?

Analysing the industry is crucial to understanding market conditions, forecasting demand and supply, and determining the competitiveness of the industry and costs for entry and exit.
Assignment may be prepared in PPT format which may be uploaded
Use of following frameworks is recommended:
PESTLE
Michael Porter s Five Forces Model

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Assignment II (Evaluation of Competitive Advantage)

B
Objective: To develop skills in evaluating competitive advantage
Learning Outcome Bloom s Taxonomy Level 5 Evaluate
Select two companies of your interest in the same industry (as selected for assignment 1) whose
businesses are comparable (example Hero Moto Corp & Bajaj Auto, both the companies are in 2-wheeler space) and find out their competitive position.
How?
Identify and list the strengths by performing SWOT analysis for the two selected companies that are
contributing to their current competitive position (sales trend, profit trend, market share trend, brand equity ....)
Highlight the benefits the company enjoys if it has a competitive advantage or drawbacks if it has a competitive limitation/disadvantage.
Evaluate major strengths on VRIO (Value, Rarity, Imitability, and Organized).
Based on the evaluation, compare the competitive position of both the companies by drawing your
Conclusion if the companies have:
i) No Competitive advantage
ii) Competitive parity
iii) Competitive advantage
iv) Sustainable competitive advantage

Assignment Questions

1. Have you been able to demonstrate the application of VRIO?

2. How have you analysed the resources the company has?

3. How have you evaluated the competitive position of the chosen companies?

By conducting this assignment, one is able to draw meaningful conclusions regarding the competitive edge that a company possesses that would make it grow more and become more profitable.

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