You are the CEO Starbucks and wish to enter India Evaluate

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International Marketing
Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
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1. You are an Indian Company manufacturing machine parts made of steel and exporting to US. With Donald Trump imposing Tariffs, you have decided to manufacture some of your products in North America and use this as an opportunity to expand your business in that part of the globe. You want to set up the factory either in Mexico or in Canada for this purpose. Evaluate the two location options of setting up the Plant and Business on basis of International Business & Marketing Environment parameters to come to a decision. (10 Marks)
2. You are the CEO Starbucks and wish to enter India. Evaluate any 3 entry options to enter into India. Which of the market entry options would you finally choose & why? (10 Marks)
3. The Tanzania Toothpaste market has strong growth and reasonable volume. The market is dominated by Colgate which has more than 65% market share and rest 35% percent are scattered within 6-7 local players. Colgate is the market leader in prices while all the other local players are about 20-25% cheaper in prices. The top three parameters of buy of Tanzanian consumers are Health, White Teeth & Freshness in that order. While Colgate positions itself on health platform, other local players are positioned on other 2. One of the biggest reason for lower market share is poor print quality on the toothpaste tubes where as Colgate gets its products from Europe where better quality printing facility on tubes is available. You are an Indian contract manufacturer for Unile ver in India and are now eyeing the Tanzania market where there is no clear number 2. You have set up a Contract manufacturing and Distribution partnership with C&C which is a local business conglomerate who apart from other businesses are also into FMCG but not into Toothpastes. You have decided to export quality printed toothpaste tubes from here for the purpose to overcome the problem faced by local manufacturers.
a. Suggest what would be your pricing strategy for the new brand of toothpaste that you would introduce in Tanzania market based on the information. (5 Marks)
b. Suggest the possible brand positioning for your Toothpaste in the Tanzania Market. (5 Marks)
Dear students to get solved assignments of NMIMS MBA DECEMBER 2018
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