You have been appointed as an external digital

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Internal Assignment Applicable for September 2017 Examination

SOCIAL MEDIA MARKETING AND WEB ANALYTICS

Q.1) You have been appointed as an external digital marketing consultant to help a recently opened luxury real estate property by the name of Trump Tower in Mumbai which has launched its own website. Which people segments will you target to be able to sell your luxury apartments effectively & describe in detail as to what social media promotional tools will you adopt to build awareness amongst the prospective buyer communities? (10 Marks)
Q.2) You are a leading fast food chain company in India. Recently two of your employees have played a prank by uploading a fake video on YouTube that shows that unhealthy ingredients are used to prepare your fast food. As Chief Marketing officer, entail atleast 5 steps or ideas that you will undertake to ensure that this claim is false & rebutted including on Social Media & Web based Platforms (10 Marks)
Q.3) You have decided to become an Entrepreneur & have decided to foray into the business of Food Sauces in Mumbai & your website is called as Exoticsauces.com. You plan to use only online bookings.
A) Which tool will you use to track your website traffic & how will you associate the tool with your website? (5 Marks)
B) Once you have shortlisted the online tool, what types of online metrics will you use to assess the performance of your website Exoticsauces.com. (5 Marks)

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