Digital Marketing Practical Corporate Training In Nagpur...

Module 1 INTRODUCTION TO DIGITAL MARKETING (BASICS OF DIGITAL MARKETING)

What is Digital Marketing?
Evolution of Digital Media
Digital Marketing Ecosystem
Digital Marketing Process
Scope of Digital Marketing
Digital Marketing Vs Traditional Marketing
Web ecosystem, website, domain, sub domain
HTML, Word press


Module 2 BUSINESS ANALYSIS FOR ONLINE MARKETING

Business
Products / Services
Target Customer Profiling , location
USP
Competition
Marketing Objectives & Budgets


Module 3 WEBSITE MANAGEMENT (UI) ON PAGE OPTIMIZATION PART OF SEO

(SEO FRIENDLY WEBSITE CREATION)

Domain Management
Web Hosting Management
Website Index
Concept / Positioning
Navigation, Layouts, color scheme, fonts
Call to action
Keywords Research from Google Keyword planner
Creating Mobile Friendly Website
Meta tags Descriptions, Keywords, Robots, Author, Country
Image naming Image descriptions ALT tag creation
Redirection Tags, Heading tags ( H1 to H6)
Anchor Text , link title
Content writing, SEO friendly content writing
Alexa


Module 4 SEO (SEARCH ENGINE OPTIMIZATION) OFF PAGE OPTIMIZATION

What is organic search?
What is Google Page rank and how to increase it
What is Back linking, Importance of back linking
Directory submissions, forum submission
Business Listing, Search Engine Submission
Portal Submission, Article submission
Press Release submission, Blog posting
Social Networking, social bookmarking
Increasing website visit through blogging, Social Media
Comment writing, Discussion in Forum


Module 5 GOOGLE ALGORITHAMS

Google algorithm
Algorithm updates
When Google penalize the website
Google Hummingbird Algorithm
Google Panda Algorithm
Google Penguin Algorithm
Google EMD Updates


Module 6 BLOGGING TO GET MORE WEBSITE VISIT & BACK LINKS

Blogging Objectives
Deciding Topic of Blogging
Selecting the Right Platform
Designing Blog
Getting Most out of Blog


Module 7 GOOGLE AD-WORDS & DISPLAY ADS (PPC)

Google Ad words Concept
Pay Per Click Overview (PPC)
Devising PPC Strategy
Google Ad-word account Set Up
Landing Page UI / UX , Call to Action
Ad Writing Techniques
Setting Billing Preferences
Setting Up Campaign
Managing Different Campaign
Creating Ad Groups
Ad writing skill
Finalizing key words Keywords, Negative keywords
Bid Management CPA Bidding , Position Preference
Optimizing Quality Score
Click Through Rate (CTR)
Remarketing
Display & Video Formats
PPC Vs Google Analytics
Reporting system
Measuring ROI


Module 8 GOOGLE ANALYTICS & WEBMASTER

Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
Data Type: Dimensions Vs Metrics
Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking
Tagging with your site with Google Analytics code, setting up Google analytics account
Filtering reports for your Business, Different Traffic, Conversion and User Engagement
Reports for Next Strategy
Other analytics face book Analytics, You tube analytics, Twitter analytics.


Module 9 SOCIAL MEDIA MARKETING (SOCIAL MEDIA OPTIMIZATION)

What is social Media & its impact on business
Face Book Building & Managing Fan base, Promotional Strategy
Facebook Marketing
Types of Facebook ads, Facebook ads Vs Google Ad words
Leveraging LinkedIn s Professional Network
How to use LinkedIn for lead generation for B to B Business
Twitter, Instagram as a Marketing tool
YouTube Marketing
Slide share, Flicker, Google+, other social media platform
Real world to online socializing


Module 10 EMAIL MARKETING & MOBILE MARKETING

Email Marketing Tool / Email marketing software
Creating Account for Email Marketing
Email Lists / data
Email Content Relevance, Timing, Incentive, Creative, attributes
Designing Emailers, Email template model
Rolling Out Emailers
Finding Subscribers to Emailers
Viral emails, third party email newsletter
Setting up account for Bulk SMS
Naming the Campaign & SMS
SMS Content
WhatsApp Marketing


Module 11 AFFILIATE MARKETING

Introduction to affiliate marketing
Models of affiliate marketing
How to generate and convert leads
Guide to success


Module 12 EARNING THROUGH ADSENSE & BLOGGING

Introduction to AdSense
Google sharing
How to generate more money through AdSense
Professional blogging


Module 13 ONLINE REPUTATION MANAGEMENT

Getting Started with Online Reputation Management
Creating online reputation
Listening to Online Audience
Establishing Reputation
Responding to Crisis

FOR ADMISSIONS AND OTHER QUERIES PLEASE CALL ON 7774018435 OR MAIL US ON [email protected]