| Type Digital Marketing Services |
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Types of Digital Marketing:
Search Engine Optimization[SEO]:
On-Page SEO:
Introduction to On-Page Optimization
It s importance
It s Objectives
META Description and Title Tags
Header Tags
URLs and its Structure
Internal Links
Keyword Search
Sitemaps
Do not s of On-Page SEO
Perfect Optimization of Page
Question/Answers
Off-Page SEO:
Introduction to Off-Page Optimization
It s importance
It s Objectives
Ethics of Link Building
Relevancy of Content with Links
Off-Page Engagements
Off-Site Relationships
Categories of Links
Do follow and No Follow links and Social Media
Do not s in Link Building
Questions/Answers
Search Engine Marketing[SEM]:
Pay Per Click[PPC]:
An introduction to PPC and Pay Per Click Advertising
Keyword search: its role in PPC
Adwords Paid search and Basic campaign targeting
Advanced PPC marketing: Keywords and ads
Bidding and budgeting in Paid Searches
Retargeting basics and its Types
Selecting metrics and Setting objectives
Questions/Answers
Online Reputation Marketing[ORM]:
Online Reputation Management (ORM)
Introduction: Opportunities and Trends
Listening Online for Brand Conversations
Tools for Effective Listening
Business Metrics: Measuring and Analyzing Sentiment for a Brand
Handling Negative Conversations on Social Media
A strategic approach to ORM
Questions/Answers
Content Marketing Approach:
Content Marketing:
Introduction: Content Marketing
It s importance
It s Objectives
Content Marketing Strategies
Effective and Ineffective Content
Use of Keywords
Content for Social Media
Content for ad Campaigns
Content for e-Newsletters
Content for Online Videos
Content for Webinars
Content for Blogs
Content for Research Reports
Content for Articles on page
Content for eBooks
Content for Mobile Content
Content for Press Releases
Questions/Answers
Social Media Marketing:
Twitter Marketing:
Understanding Twitter
Importance of Twitter in Digital Marketing
Client Engagement via Twitter
Twitter Marketing
Understanding Advertisement on Twitter
Twitter Ad Options
Demo class for Twitter Marketing
Question/Answer
Facebook Marketing:
Understanding Facebook
Facebook: Its Importance in Digital Marketing
Facebook Presence: News Feed System
Visual and Video Content on Facebook
Marketing via Facebook
Facebook Messenger
Facebook Advertising
Demo for Facebook Marketing
Question/Answers
LinkedIn Marketing:
Understanding LinkedIn
Learning LinkedIn Advertising
Learning LinkedIn Marketing,
Figuring out B2B strategies to generate leads
Increasing sales via LinkedIn
Demo for LinkedIn Marketing
Question/Answers
Instagram Marketing:
Understanding Instagram
Posting good quality content
Choosing relevant hashtags
Posting right captions
Scheduling posts on Instagram
Account Automation
Affiliate marketing on Instagram
Demo for Instagram Marketing
Question/Answers