Google Rankings Website Traffic Dropping Know Why

You do a Google search for your website, only to find out that the Google Rankings has dropped considerable and so is your website traffic. What now? How do you go about diagnosing what the issue is, and in what order? What are the most likely reasons for your rankings to have dropped?

Whenever your site s rankings start dropping, keep calm and start looking for causes and solutions.

Google Rankings

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When your Google rankings suddenly drop and with that your website traffic, the key is not to panic. Therefore; it is crucial to have a list of things to check in place, so that you do the right things for the right reasons and don t start pushing buttons at random that could make matters worse.

However; keep in mind that Google doesn t care about your website, they only care about their users and their own bottom line. Know what your users wants and your Google Rankings and with that web traffic both will come up.

You d ideally want to analyze what went wrong and give them a reason for the drop in Google rankings. Identify what could ve gone wrong and effectively act on the mistakes that have affected your rankings and traffic. Furthermore; learning how to fix them.

Top 7 Reasons Why Your Google Rankings And Web Traffic Has Dropped
1.Your Website Keywords Are Not Serving The Purpose
If your site has been online for many years, you might have used keywords that are no longer relevant or are outdated.

Think about your own searching behavior. Have you ever tried to use fancy or more sophisticated language to find the answer to your question in a search query only to get frustrated because you don t get the desired results?

Many people will search different variations of the same question and still be unable to find an answer or solution to their problem. Rather; than relying on just a few keywords, complete sentences with language that is more natural are the way search engines are ranking websites.

Look at your keywords and keyword phrases. If you are using old or more generic keywords, then you re tracking the wrong rankings and need to update your strategy.

2. Links Not Working Properly
Another reason your site ranking might have dropped is that you have lost links or the one are not loading properly. Check your site for lost links over the last 90 days.

If you see that you have lost a lot of links, this might be the reason for your drop in rankings. Hence; you will need to delve deeper into more specifics about lost links such as:

Is the link drop sitewide?
Are the lost links located on the same pages of your site where you have seen a drop in rankings?
Has there been a drop in inbound links to your pages that have lost their ranking?
Do you see dropped links to pages on your website that link other pages that have lower rankings?
If inbound links to your site are broken or lost, you will need to determine exactly where those links are coming from and why they are broken. You can then either remove, replace, or retain them.

3. Broken Redirects Links
If you are launching a new website, migrating to a new server, or do any structural changes to your site, unless you have a proper 301 redirect plan in place,...Read More
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