Latest Digital Marketing Course in Pune

Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines. Determining the most used phrase that contains your targeted keyword(s) is relatively easy. Online tools allow you to enter a particular keyword or words and will return all the ways in which that word(s) was used by searchers in the last month and in what volume. A more effective approach is to find a set of phrases that are heavily used by searchers but somewhat less competitive in terms of the total number of search results.A digital marketing course in Pune will teach you how to develop a cohesive brand identity, crafting compelling content that resonates with your target audience.

Competitive Research

Once armed with the target keyword phrases, we do a thorough competitive analysis of the subject site against its 7 10 biggest competitors (using both offline and online competitors). We use a series of SEO metrics, including indexed content, Alexa rating, inbound links, domain age, and social media following among others. Through this process, we are able to gauge the client site s starting position against its competition and identify areas requiring priority in the subsequent work. For example, if we see that relative to the competition, the client s site has 50% less indexed content, then content building would be a priority in the goal setting that happens in the next phase.
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