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A new survey on Hadoop suggests that companies using the Apache project's utilities (which include Hadoop Commons, ZooKeeper, HDFS, Hive, MapReduce, etc.) are finding more uses for the open source software and bringing experimental Hadoop projects into production. 102 Hadoop users were surveyed in August by LaunchPad, who was commissioned by Karmasphere. The study found that nearly 68% of Hadoop projects started in the experimental phase and within a year, 86% moved to active development or production. The survey also suggests that organizations find the software more useful the longer they use it. 65% of the organizations who used Hadoop for more than a year wrote down more than three reasons for using it. New users of Hadoop obviously had less knowledge of its usefulness.Big Data brings new business opportunities like better customer targeting and product innovation.
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