SEARCH ENGINE OPTIMIZATION THE FULL GUIDE AND METHODS

Search Engine Optimization (SEO) has historically been regarded as a qualitative process, where employees with UI/UX backgrounds try to use their best judgement to understand a user s flow through a website and see ways to maximize a website s Key Performance Indicators (KPI).
Additionally, SEO was always considered an afterthought, usually a process implemented after the full development of a website. Now, SEO is a deeply integrated process that needs to be proactively implemented to ensure a more efficient and quantitatively driven website development. With the advent of Google s ever-changing Keyword Ranking algorithm, it is necessary that businesses that drive significant e-business growth continually.

There are 4 key aspects to well-constructed SEO management: Identifying site bottlenecks (i.e. slow loading speeds, lack of site interconnectivity, overloaded backends, etc.) through extensive analysis, implementing a round of changes/edits, quantitatively measuring the change in UX & SEO, repeating the testing process.
Regardless of the website building platform used, there will always be a way to measure engagements and find data on the happenings of your website. Identifying where the site is losing performance and/or user engagement is the first key step to creating targeted solution delivery.
GOOGLE ANALYTICS
Google Analytics can be directly connected to WordPress-based website, allowing a site administrator unsurmountable access to data on audience breakdown, user behaviors, and conversion pipelines. With Google Analytics, a site administrator can find data on which pages are causing site-wide problems, such as high bounce rate, high site drop-off rates, and slow site loading speeds. It is key to recognize the data over any qualitative theses because when a search engine, like Google, is placing websites in an order of relevance to searchers, they will utilize various quantitative algorithms to create the ranking. Consequently, even if a site maintains a high aesthetic value, if it is a hindrance to site optimizations, then the aesthetic elements need to be reevaluated.
GOOGLE CHROME DEVTOOLS
For those with more HTML/JS or coding experience, another key tool to utilize is the Google Chrome DevTools. To open the DevTools, right click on a select webpage, and inspect the page. This will open a number of developer tools. The key tools are the Network , Performance , & Audits tabs.
Network Tab
The Network tool allows you to see where the bottlenecks lie in the connectivity to site servers. For example, a waiting: TTFB is highlighting the time the browser has to wait before receiving its first byte of data from the server. The Network tool is excellent for highlighting network latency/responsiveness issues (time it takes to request from server, server processing, and responding to client).
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