The Clash of the Marketing Titans Traditional vs Digital St

The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for the most part, digital marketing has taken over and traditional marking barely exists, if at all. Recent occurrences such as the magazine giant,Newsweek switching to totally digital publications cause ripples throughout the
marketing arena. Over the last year or so traditional marketing had fallen nearly 160%
while in the same time frame expenses for digital marketing increased over 14%.

Traditional Marketing:

The traditional way of marketing lets businesses market their products or administrations on
print media, radio and TV commercials, bill boards, business cards, and in numerous other
comparable ways where Internet or web-based social networking sites were not utilized for
promoting.
However, traditional promoting approaches had constrained client reachability and extent
of driving clients purchasing conduct. In addition, traditional marketing methods were
not quantifiable too.
There are many facets of traditional marketing and examples might include tangible items
such as business cards, print ads in newspapers or magazines. It can also include posters,

commercials on TV and radio, billboards and brochures. Traditional marketing is
anything except digital means to brand your product or logo.
Another overlooked means of traditional marketing is when people find a particular
business through a referral or a network and eventually you build a rapport with them.
Because of its longevity, people are accustomed to traditional marketing. Finding ads in
magazines and newspapers, or reading billboards are still familiar activities and people
still do them all the time.
Most of the time, traditional marketing is reaching only a local audience even though it is
not limited to one.
There are some aspects where traditional marketing wins over the online advertising battle, which include Target Local Audience, Materials are for keeps, More personal and Simpler
process.
One of the primary disadvantages of traditional marketing is that the results are not easily measured, and in many cases cannot be measured at all.
In most cases, traditional marketing is also more costly than digital marketing. And perhaps the biggest disadvantage today is that traditional marketing is static which means there is no way to interact with the audience. It s more like you are throwing information in front of people and hoping that they decide to take action.
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