Think Beyond Logo Design to Corporate Identity

Starting a new company? Feel your current logo is looking jaded and old fashioned? It's time for a new logo.

Your logo says a lot about your company, so it makes sense to spend time, effort and money getting a professional designer to do it for you.

It may be only an icon or emblem or a specific typeface for your name. Or it could be a combination - your name in a distinctive font along with a monogram, symbol or illustration. In fact, if you can come up with an original emblem that strikes the right chord, it could become a standalone representation of your brand. Think Nike's swish, Apple's bitten apple, McDonalds' curved 'M', WWF's black & white graphic panda or the 3-pronged star of Mercedes. These and many more are iconic symbols, instantly recognisable, and immediately conjuring emotions of trust and unique value. Such icons represent the company in the market, they convey the positive attributes of the company that ultimately helps to sell the product/service they offer.

Corporate Identity goes beyond logo design. Although the logo is definitely the starting point and the basis of your brand's corporate identity, Corporate Identity is a much bigger canvas. It covers all the visual and sensual aspects of a company such as fonts, colours, photos, shapes and any other visual elements that help to convey your brand message.