Unveiling the Digital Marketing Matrix Core Technologies

Developments in technology and the evolution of marketing are inextricably intertwined. Technology has underpinned major milestones in the history of marketing since its inception. The process tends to go something like this:
New technology emerges and is initially the preserve of technologists and early adopters.
The technology gains a firmer foothold in the market and starts to become more
popular, putting it on the marketing radar.
Innovative marketers jump in to explore ways they can harness the power of this
emerging technology to connect with their target audience.
The technology migrates to the mainstream and is adopted into standard marketing
Practice. The printing press, radio, television and now the internet are all examples of major breakthroughs in technology that ultimately altered the relationships between marketers and consumers for ever, and did so on a global scale. But, of course, marketing isn t about technology; it s about people: technology is only interesting, from a marketing perspective, when it connects people with other people more effectively. There are plenty of examples of technology through the ages having a significant impact on various markets technology that may seem obscure, even irrelevant today. The mainstream adoption of digital technology the internet, the software applications that run on it,and the devices that allow people to connect both to the network and to each other whenever, wherever and however they want to promises to dwarf all that has come before it.
The first global communications network: the highway of thought
To understand the explosive growth of the internet we need to look back at how early communications technology evolved into the global network of interconnected computers that today we call the internet. The story of electronic communication begins with the wired telegraph a network that grew explosively to cover the globe, connected people across vast distances in a way that seemed almost magical, and changed the world for ever.
Early Networks:
The internet story really starts in 1957, with the USSR s launch of the Sputnik satellite. It signalled that the United States was falling behind the Soviet Union in the technology stakes, prompting the US government to invest heavily in science and technology. In 1958, the US Department of Defense set up the Advanced Research Projects Agency (ARPA), a specialist agency established with a specific remit: to make sure the United States stayed ahead of its Cold War nemesis in the accelerating technology race.
You ve got mail E-mail,
which is still often described as the internet s killer application , began life in the early 1960s as a facility that allowed users of mainframe computers to send simple text-based messages to another user s mailbox on the same computer. But it wasn t until the advent of ARPANET that anyone considered sending electronic mail from one user to another across a network. In 1971 Ray Tomlinson, an engineer working on ARPANET, wrote the first program capable of sending mail from a user on one host computer to another user s mailbox on another host computer. As an identifier to distinguish network mail from local mail Tomlinson decided to append the host name of the user s computer to the user login name. To separate the two names he chose the @ symbol. E-mail, one of the Internet s most widely used applications, and one of the most critical for internet marketers, began life as a programmer s afterthought. The ARPANET was a solution looking for a problem.
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