What is link building in SEO

The process of getting other websites to link to your website is link building. All marketers and business owners should be interested in creating links to increase referral traffic and increase the capacity of their site. Why create links? Google s algorithms are complex and constantly evolving, but backlinks are a big factor in how each search engine determines which site ranks for which keyword. Link building is one of the many tricks used in search engine optimization (SEO) because links are a signal to Google that your site is a valuable resource. Therefore, sites with more backlinks tend to get higher rankings.