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Due to the high internet penetration and influence of digital media a new world of technology has been opened that is Digital Marketing. Digital Marketing is an advanced training program that have been designed based on the research and study in the global market. A high demand for trained manpower is needed in this field. This opened a new door of opportunities. This new approach includes Online Campaigns, Business Lead generation sector, blogging sectors; as well as new technologies which comprise of most result oriented , Cost effective and Promotional strategies of marketing.