Rural Management.9902787224.docx

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Rural Management

1. The affluent class of rural consumer
2. Cottage Industry
3. Chique sachet shampoo
4. Attitude

Q2. Describe the various sources of collecting primary and secondary data during
rural market research? (10 marks)

Q3. What are the various basis of segmentation of rural market? (10 marks)

Q4. Describe the rural consumer classification according to income? Which all
classes are most likely to possess a two-wheeler? (10 marks)

Q5. What are the various innovations companies have evolved to overcome the
barriers in rural India. Answer using rural success stories. (10 marks)

Q6. Why are money lenders so successful in villages despite charging high interest rates?

Q7. What does NABARD stands for? Explain the various services offered by NABARD?

WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
[email protected]
ARAVIND - 09901366442 09902787224