New Product Development and Managing Innovation Kano Model

New Product Development and Managing Innovation

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1. You're part of the strategy team at an educational technology startup targeting young adults. Your task is to lead the development of a new product aimed at providing learning opportunities for individuals in their late teens and twenties. The product will cover various subjects such as coding, music, arts, etc. Explain your approach throughout the different stages of the generic product design and development process.

2. What components constitute product packaging, and what functions does packaging fulfill? Consider the role of packaging through the perspective of e-commerce platforms in India (e.g., Amazon, Big Basket, Myntra, Meesho). Discuss the significance of product packaging in this context.

3a. You hold the position of product manager at a cutting-edge technology startup. Your friend is establishing a business and seeks guidance on Intellectual Property Rights (IPR). Clarify the different forms of IPR and emphasize the importance of integrating IPR considerations into new product development. Offer an illustrative example for each type of IPR.

b. Let's say you're part of the team at FitSprint, a startup specializing in Android app development. FitSprint seeks your expertise in analyzing various product features for their upcoming fitness tracking app using the Kano model. Provide a concise overview of the Kano model and discuss its classifications of features within the realm of smartphone applications.

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