NM Sept 21 solved assignments 9967480770

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INTERNAL ASSIGNMENT APPLICABLE FOR SEP 2021 EXAMINATION

New Product Development & Managing Innovation
1. Assume you are the Product Development Manager at your organization. Rate the different types of product development based on type of market and level of innovation that you find most effective. Justify your preference. (10 Marks)
2. Highlight the significance of concept testing in the process of new product development? What process should one follow to successfully conduct the same? (10 Marks)
3. Recently you have been struggling to include client requests into the product design. On deeper analysis, you realize that it is because the client has been putting forth too many requirements, without a clear focus on what is priority. Your main aim is to satisfy the customer by including the most important product features.
a. Describe the model that will help you in fulfilling your objective? (5 Marks)
b. Explain the five categories in which this model divides the product features. (5 Marks)

Digital Marketing
Questions:
1. What are the judgments oriented advertising methods? Explain with relevant examples (10 Marks)
2. You run a pre-nursery (kindergarten) school in a local area. Write a Google Ad Words Search Campaign for the same. (10 Marks)
3. a. Discuss the Digital marketing strategy roadmap with its four key stages and their elements. (5Marks)
b. What are the four product-service states? Explain the product revenue model (5 Marks)

Advanced Supply Chain Management
1. The Supply Chain manager of Maxx Industry is working on distribution network design. Maxx is a leading automobile manufacturing company in India. Explain the process of Distribution Network Design he should follow and the influencing factors he needs to consider. Give examples wherever possible. (10 Marks)
2. Your organization wants to implement Collaborative Planning, Forecasting and Replenishment (CPFR). Suggest the phases that are to be followed while implementing CPFR. Give some industry examples where it was successfully adopted. (10 Marks)
3. Given below are the costs and quarterly sales forecasts of a product.
Quarter I II III IV
Sales forecast units 75,000 100,000 75,000 125,000
Hiring cost Rs100 per worker
Firing cost Rs500 per worker
Inventory carrying cost Rs.0.50/unit per quarter
Production rate per employee 1250 unit per quarter
Beginning workforce 35 workers
Labour Rate Rs. 7500/qtr
a. If a chase demand strategy is used, what will be the number of workers hired at the start of quarter II. (5 Marks)
b. Discuss the various aggregate strategy you may consider while production smoothening. (5 Marks)

International Banking and Foreign Exchange Management
1. Nimit has joined a Bank which has an advantage of extensive networks across countries for sending and receiving international payments and settlement systems. He was asked by his manager to prepare a report on the factors that need to be taken care of by the banks offering the services of foreign remittances to their customers. Help him to prepare the report in detail and also mention the benefit the bank will get by offering an effective platform. (10 Marks)
2. ABC Ltd was doing well in the Indian Market and was planning to expand its operations to other countries as well. The management of the firm wanted to meet an Investment Banker to understand about the exchange rate fluctuations and also how his business would get affected by various factors. If you are the Investment Banker help the management understand the various factors that would cause the fluctuation in the exchange rate which may affect their business as well. (10 Marks)
3. Alpha Bank had hired Management Trainees for their Treasury Department which dealt with buying and selling of foreign currencies. Ramesh was working in the Dealing Room Operations for the last three years. Since the main activity of the dealing room was to provide rates for currency transactions, he wanted to organize a small training for the new joinees in order to make sure that they understood their work profile well.
a) Prepare training material for major functions of the foreign exchange dealing room. (5 Marks)
b) Also prepare the training material for the process through which the interbank deal is concluded. (5 Marks)

Treasury Management in Banking
1. Hedging is an important mechanism / tool that a Banking Treasury unit uses. Explain briefly with examples the purpose and techniques of hedging used in both Foreign Exchange and Domestic Currency dealings of a Bank. (10 Marks)
2. Study the various Payment Systems available in India and describe the salient features of each of them with examples and applicability to Treasury products and services. (10 Marks)
3. Global Banking of today calls for an efficient, effective, and profitable Treasury unit in each Bank. For this, Treasury units need to necessarily ensure that people with the right skills, appropriate knowledge and the right attitude are there. Assume that you are the Head of the Treasury unit conducting an interview to select a few junior level officers for the unit.
a. What are the high-level skills, knowledge and attitude that you will be looking for in the candidates? (5 Marks)
b. Enlist five questions that you will ask to know whether the candidate has the requisite skills, knowledge and attitude or not (5 Marks)

Insurance & Risk Management
1. Considering the current pandemic situation across the globe, write a brief note to Head HR of an IT Company on why they have to allow you as an Insurance Advisor to the company to ensure maximum financial security to the company s employees. (10 Marks)
2. Jayprakash was informed by one of his friends that home insurance comes with a unique feature of paying the medical expenses of other party. Do you also agree with this? As an insurance consultant can you share the various products available under home insurance and break the myth. (10 Marks)
3. M/s Secure Oil Industries Pvt. Ltd. Is one of the leading groundnut oil manufacturing company. The company has 4 big manufacturing plants 2 in Maharashtra, 1 in Punjab and 1 in Kerla. The company has a total employee strength of around 1500 manufacturing workers and 250 management staff. The CEO of the company called you up to understand how he can protect his company with various hazards. He is expecting you to provide him solution for:
a. Financial protection against any unforeseen event in factory premises. (5 Marks)
b. Any cost arises due to damages and how they are protected. (5 Marks)

International Logistics & Supply Chain Management
1. An international tire manufacturer is setting up a plant in India to cater to the Indian market. The tire market has two major segments: OEM and Replacement. The international tire manufacturer is contemplating catering only to the OEM market currently. Help the international tire manufacturer plan its supply chain strategy for its India operations. (10 Marks)

2. A jewelry manufacturer manufactures precious gold, silver & diamond jewelry as well as imitation jewelry for the domestic as well as export markets. What are the major issues the jewelry manufacturer should consider in its logistics planning? What logistics strategy options does the manufacturer have and which one should it choose? (10 Marks)

3. A chemical distributor imports chemicals and distributes them to domestic chemical, fertilizer & pharmaceutical companies. a. Explain the requirements & procedures for imports that the distributor must meet & follow. (5 Marks)
b. Explain the warehousing requirements of the company for storing the imported chemicals before distribution and suggest the type of warehouse suitable for its needs. (5 Marks)