NMIMS CUSTOMIZED DECEMBER 2019 SOLUTION Neha 9873368830

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International Logistics & Supply Chain Management

1. An Indian company is into the business of ice cream and is a strong brand. The company is exploring international opportunities for which they have orders for their products in the European countries. Explain the strategic approach of the company for successful order execution and brand building activities with the customers internationally. (10 Marks)

2. The company Relax foods is into confectionary business without the use of sugar and want to set up the company business outside India by launching its products in potential countries. What is the strategic approach the company would employ for the successful launch? Develop an entry plan and analyze the right logistics and SCM strategies which can enhance the service quality with on time availability and generating good market share of the company. (10 Marks)

3. A food company named Eat Right is in the Indian market for about 8 years. The company now is in the domestic market and has gained good brand recognition by its innovative designs and multiple products. It has orders from Europe. The order types differ as per seasons ranging from Full Container Load (FCL) to Less than Container Load (LCL).

a. Work out a logistics plan and routes how it must ship the products and what elements of importance it should consider while doing so like containers and packaging. (5 Marks)

b. What kind of production planning and pricing patterns it needs to implement and what are the supply chain strategies that need to be followed? (5 Marks)
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