NMIMS SEM 1 APRIL ASSIGNMENTS 9967480770

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INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2023 EXAMINATION

Business Economics
1. The technique of indifference curves has been used not only to explain consumer s behaviour and demand but also to analyse and explain several other economic problems In view to the above statement elaborate about indifference curve and its properties. (10 Marks)
2. Find below hypothetical data for total production costs of a manufacturing firm at various levels of output. Complete the following: (10 Marks)
Output Total cost Fixed cost Variable cost Average
fixed
cost
Average
variable
cost
Average
cost
0 1000 1000
20 1200 1000
40 1300 1000
60 1380 1000
100 1600 1000
3. a. Large scale production is considered to be economical in the sense of per unit cost. Explain the statement by describing different types of economies of scale. Give examples to substantiate your answer (5 Marks)
3. b. Elaborate Cross Demand, Composite Demand and Derived Demand and cite an example to enumerate these types of demand. (5 Marks)

Financial Accounting & Analysis
1. Prepare the journal by recording the following transactions (10 Marks)
TABLE BELOW
3-Dec Mrs. Vinita started business by transferring amount from her saving account to the business bank account Rs500000
5-Dec She Purchased godown to stock goods worth Rs 100000
7-Dec She purchased goods for sale, costing her Rs 300000
8-Dec She sold off the entire goods at Rs 500000,credit sales
10-Dec She paid salary to employees Rs 20000 through bank account
2. Company DreamHigh Pvt. limited wants to distribute dividend to its shareholders.
There are two types of dividend, which a shareholder can receive in any accounting year. Discuss the term dividend, its types, accounting treatment of dividend in the books of accounts and a brief towards how cash flow on account of dividend is reflected in the cash flow of a company (10 Marks)
3. Following are the particulars available for Z and X, LLP retained earnings 668
accounts receivable 240
supplies 500
salaries payable 167
equipment 1000
unearned revenue 475
accounts payable 200
cash 1170
prepaid insurance 100
common stock 1500
a. Calculate the amount of (5 Marks)
total assets
total liabilities excluding stockholder equity
total stockholders equity
b. Discuss the advantages of preparing the Balance Sheet. (5 Marks)

Information Systems for Managers
1. Since its founding in 1994, Amazon has collected reams of information on what millions of people buy, where those purchases are delivered and which credit cards they use. What are Three (3) different types of Analytics that Amazon uses this data for and how does it help them? (10 Marks)
2. ArcelorMittal is the second largest steel producer in the world, with an annual crude steel production of 78.5 million metric tonnes as of 2018. Laksmi Mittal is the Chairman and CEO of ArcelorMittal. In this role, what is the Focus of the CEO s role (i.e. Objectives, Kinds of Decisions, information needed, Timeframes etc.)? What are the Primary IS & Supporting IS Used (Description Data Types, Kind of Data, Type of Processing, which provides data to these IS)? (10 Marks)
3. Vijay Ananth has just been hired as the CIO at Wilshire Finance. During the interview, the CEO had tasked Vijay with the responsibility of revamping the firm s IT Infrastructure. Now that Vijay has come onboard, he is keen to get started on the Infra Revamp initiative and has targeted BYOD as his first initiative.
a. What is BYOD? Explain the three (3) levels of BYOD? (5 Marks)
b. What are (2 each) Pros & Cons of BYOD? Your Recommendation? (5 Marks)

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Management Theory and Practice
1. You are hired as a consultant by Thakur Publications, a newly setup organization dealing in publishing books. The CEO wants you to guide the newly recruited management trainees about the Principles of Management. Explain the factors affecting management thought (10 Marks)
2. The newly set up management team is divided in their deliberation on a certain topic and require your help. The core area of this discussion is whether Management can be a profession or not. As the head of the forum, can you throw some light on whether Management can be a profession (10 Marks)
3. Mercure, a famous hotel chain in India is losing its market share to its peers. The major reasons contributing to the same is that there is a lot of conflict in the organization due to which correct and timely decisions are not being taken. The company has hired you as a consultant to understand and solve this issue
a. Explain the different types of Conflicts that can arise in an organization? (5 Marks)
b. Explain what strategies can be used by Mercure to resolve these conflicts? (5 Marks)

Marketing Management
1. Mr. James is planning to buy a new house in a good locality. He has lived all his life on rent and this is the first time he will be buying a house. He has two kids Alan and Sia, his wife is a homemaker. Mr. James has a lot of friends in the current society but it doesn t have a garden, safety devices, or security. James has made professional progress so the budget is not a constraint. According to you, what are the various factors that will influence James in buying a house? (You can make certain assumptions) (10 Marks)
2. Explain the buyer decision process that you think James will have to follow to purchase his dream house. (10 Marks)
3. a. Mr. James s daughter Sia has been pressurizing his father to buy Alexa from Amazon. Alexa is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic, sports, and other real-time information, such as news. Alexa can also control several smart devices using itself as a
home automation system. Explain the adoption process that Mr. James will go through who has no idea about Alexa. (5 Marks)
3. b. Take any product category of your choice and explain various product positioning strategies used by all the competitors in the selected category. (5 Marks)

Organisational Behaviour
1. Sana and Reema joined a quick serve restaurant chain at the head office in the marketing department. Both of them were very happy with the compensation and designation offered to them. Since Sana and Reema joined in the same month so they bonded well together, during one of the conversation Sana got to know that Reema was getting paid 25% more than her. This revelation had caused a conflict between them as it had really saddened Sana, which was observable by her hostile behaviour towards Reema. Sana never missed a chance to make Reema feel miserable. Sana Started comparing the fact that both of them had the same qualification and work experience and still she (Sana) was getting paid less than her peer. The situation had worsened so much that they both stopped communicating with each other. You are the HR manager who has observed all this and now you have to come up with techniques with the help of which this conflict can be resolved. Discuss any 4 (four) techniques of conflict resolution and management. Also, conclude the answer by discussing how organisations can avoid/minimise such conflicts. (10 Marks)
2. Karan and Sanjay work as Project Lead for two different teams. It has been noticed that Karan is very helpful and empathetic towards his team and supports them in every possible manner. The team in turn is very close knit and can really works hard to accomplish the objectives. They also give Karan full support whenever required by going out of their way. Whereas Sanjay just wants to get the work done by being a tight fisted man. He reprimands his team members in front of outsiders. He only instructs his team and is never in execution front. Sanjay's team is really petrified of him and always is under fear. Team's motivation is very low and everyone is searching for opportunity to move out of Sanjay's team. Compare the leadership style of Karan and Sanjay. Conclude by discussing that in a workplace which style of leadership is better suited. (10 Marks)
3. Rajat and Suresh have got their yearly targets and both of them are working hard to surpass each other as by the year end the one who achieves the maximum is going to be awarded in the sales conference with a cash prize of Rs. 50000 which would be given by the CEO of the company. They both are doing their best to win this contest for Rajat, the prime factor is money as he has recently got married and his expenses have increased. Whereas, Suresh comes from a very affluent family and for him getting recognized in front of PAN India team and by the CEO is the driving force. Here, we can see that both Rajat and Suresh had different motives.
a. Based on the above scenario discuss the different types of motives which regulate the behaviour of individuals. (5 Marks)
b. With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and even every individual has different motive? (5 Marks)

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